Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

51.

An information required for marketing planning is 

A.

product quality control mechanism

B.

company's recruitment policy

C.

previous year's sales volume

D.

company's finacial policy

Correct answer is C

No explanation has been provided for this answer.

52.

The process of collecting and analyzing relevant information to solve a marketing problem is marketing

A.

intelligence

B.

research

C.

audit

D.

planning

Correct answer is C

No explanation has been provided for this answer.

53.

The last stage in the consumer buying decision process is

A.

information search

B.

evaluation of alternatives

C.

problem recognition

D.

post-purchase decision

Correct answer is D

No explanation has been provided for this answer.

54.

At what stage in the buying process does a consumer consider product attributes of valuable brands?

A.

Alternative search

B.

Alternative evaluation

C.

Purchase decision

D.

Post-purchase decision

Correct answer is B

No explanation has been provided for this answer.

55.

Which of the following statements explains an organizational market

A.

Buyers are widespread

B.

Buyers are price conscious

C.

Purchasing is on first-come, first-serve basis

D.

Purchasing is done by trained personnel

Correct answer is B

No explanation has been provided for this answer.