Social Media Marketing Executive Job at Dragnet Solutions Ltd

Dragnet Solutions Limited is a dynamic firm that specializes in the design, development and implementation of people screening solutions that can be deployed in a variety of uses covering both the workplace and the educational arena. Our solutions support the following users: Employers, HR Managers, Recruiters and
scholarship Boards, Examination Bodies,

We are recruiting to fill the position below:

Job Title: Social Media Marketing Executive
Job Reference: MM01
Department: Marketing
Location: Lagos
Key responsibilities

• Implement the social media strategy, coordinating with business heads across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
• Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company and product brands
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Regularly feed back insights gained from social media monitoring to the Marketing and product brand heads, to help evolve strategies in a timely fashion
• Monitor trends in social media and online applications
• Manage social media campaigns and day-to-day activities across all the product brands which will include online advocacy, writing editorial, promotions, etc.
• Manage and build presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
• Become an advocate of the Company and product brands in social media spaces, engaging in dialogues and answering questions where appropriate

• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios
• Team player, with the confidence to take the lead and guide other departments when necessary
• Good technical understanding and can pick up new tools quickly
• Knowledge of blogging ecosystem relevant to the Company’s field
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships

• Must possess a minimum of a second class lower in Marketing or any related discipline from a reputable university
• Agency side experience (Ideally but not essentially)
• Thorough knowledge of all social media platforms and tools used to work alongside with these
• Thorough knowledge of Excel
• Minimum of 2yrs experience in Social Media
• Applicant should not be more than 30 years of age.
• Applicant must have concluded NYSC
• Public relations, Marketing, Sales, Community Management experience, a plus