Arik Air recruitment, January 2016

Arik Air is a customer-focused airline that offers consistently outstanding services to both business and leisure travellers. We have earned a reputation for providing "the best care in the air". Industry experts have awarded us for delivering outstanding services. No airline does it in the unique Arik way.

Arik Air offers opportunities for employment in administrative, professional, technical and airline-specific disciplines, irrespective of the level or area of responsibility, each employee contributes to the growth and success of our airline. We believe that individuals score goals, but ultimately "the team wins the game".

Arik Air is recruiting to fill the position of:

Job Title: Brand Manager
Location: Nigeria
Division: Commercial
Department: Marketing
Reporting To: AVP Marketing
Working relationship: Sales, Marketing, E-commerce, Frequent Flyer Program, Advertising Agency, Customer Relations.
Primary Objective

• This role would lead the creative development, planning and execution of all branding initiatives for the Arik brand across all the markets within the framework of an agreed strategy, meeting operational targets for Top of Mind Awareness, revenue, profitability and increased brand equity.
• The remit of this role will also include Event & Sponsorship Management.

• Analyze how the Arik brand is positioned in the market and deploy strategies to ensure it aligned per the company requirements.
• Develop consistent approach for branding of ATOs/CTOs/e-ticket locations and ensure all locations operating at the same high standard.
• Provide strategic brand support and make recommendations on brand building initiatives per region in order to drive brand performance for products and services.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get consumers to “take action”
• Establish performance specifications, cost and price parameters and market applications.
• Measure and report performance of all brand/marketing campaigns, and assess against goals (ROI and KPIs).
• Oversee branding activities to ensure consistency with brand/sales strategy.
• Custodian of the Brand Design Guidelines to ensure all agency partners, suppliers, regional sales teams and internal audiences follow the guidelines and ensure consistency across all channels, markets and regions.
• Collaborate with Sales and regional teams to develop and deploy effective channel communication materials.
• Implement the look-and-feel of all Airport Ticket Offices (ATOs), City Ticket Offices (CTOs) in accordance to brand guidelines
• Be the point of contact between the company and printers and other collateral vendors to ensure printing and merchandising are to quality and brand guidelines.

• University degree or HND, Masters degree will be preferable.
• Proven working experience as Brand Manager (at least 7- 8 years experience)
• Drive for results and leaderships skills.
• Excellent understanding of the full marketing mix.
• Highly creative with ability to think out of box.
• Develop sales/marketing tools and collateral.
• Proven ability to develop brand and marketing strategies and effectively communicate. recommendations to executive management.
• Strong analytical skills and data-driven thinking.
• Advanced communication and interpersonal skills.
• Up-to-date with latest trends, branding best practices and digital marketing applications.
• Comfortable working with numbers, metrics and spreadsheets.
• Excellent oral and written communication skills.

• Sales, Marketing, E-commerce, Frequent Flyer Program, Advertising Agency, Customer Relations and External vendors.

• This role will act as the ‘go-to’ internal resource to conceptualize and design unique creative for the Arik Air brand, promotions and services.

• Conceptualize and design newspaper and magazine advertising.
• Conceptualize and design online advertising banners.
• Provide appropriate images and creations for social media content.  
• Design all company merchandizing and branding collateral.
• Develop the implementation of signages, sales and marketing materials.
• Work with a wide range of media and use graphic design software
• Think creatively and develop new design concepts, graphics and layouts
• Prepare rough drafts and present ideas/concepts for management approval.
• Amend designs to management comments and finalize in required formats for production.

• University degree or HND, preferably in graphic or visual art.
• Proven graphic designing experience (Minimum of 5 years working experience.)
• High level of proficiency in the use of CorelDraw, Adobe Photoshop, InDesign, Illustrator, Dreamweaver and other design and video editing packages.
• Possess creative flair, versatility, conceptual/visual ability and originality.
• Ability to interact, communicate and present ideas.
• Highly proficient in all design aspects.
• Able to work under pressure and at short notice.

• Sales & Marketing, E-commerce, Frequent Flyer Program, Advertising Agency, Customer Relations.

• This role will Manage Social Media engagement marketing campaigns and day-to-day online reputation of Arik Air.

• Create, curate, and manage all published content (images, video and text).
• Monitor and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Coordinate design (ie: Facebook Timeline cover, Coverage, thumbnails, ads, landing pages, Twitter content, blog) etc. with graphic Designer/External Agency and AVP Marketing.
• Create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).
• Become an ambassador for the Company in Social Media spaces, engaging in dialogue and answering questions where appropriate.
• Demonstrate ability to map out digitalized marketing strategy and then drive that strategy proven by testing and metrics.
• Implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels and strategy and make recommendations.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

• University degree or HND.
• Proven social media and digital marketing work experience  (at least 5 years’ experience)
• Possesses knowledge and experience in the tenets of traditional marketing.
• Demonstrates creativity and documented immersion in Social Media.
• Proficient in content marketing application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to balance the creative side of marketing with analytical side and motivate initiatives to management.
• Displays in-depth knowledge and understanding of Social Media platforms (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
• Maintains excellent knowledge of SEO and the principles of “Search and Social”.
• Demonstrates winning Social Customer Service techniques.
• Possesses great ability to identify potential negative or crisis situation and engage through appropriate channels to mitigate issues.

• To lead and manage the team responsible for revamping and developing the FFP program.
• The candidate will be responsible for defining the operational model for the FFP scheme including but not limited to how customers “Earn and Spend” Miles.
• Additionally, the candidate will work with relevant teams to develop Arik’s CRM procedures to ensure customer relations.

• Review, revamp and develop the operational blueprint for Arik’s FFP scheme.
• Manage the development of the FFP scheme’s benefits, features and rules, and continually improve these as required.
• Plan the integration of all departmental operations to ensure an optimal return on resources.
• Formulate the FFP scheme’s strategic plans for the short term and long term to fit in with the overall Commercial Strategy of Arik Air.
• Set business objectives for the program, determine departmental processes and resource application for activities, with accountability for achieving these objectives.
  • Contribute to the selection process of a suitable and effective service providers and partners that will deliver project objectives of the FFP scheme.
  • Manage the project to ensure that all partnership are in the interest of Arik Air.
  • Ensure all projects are delivered on time and within budget.
  • Significantly grow member base and develop new partnerships.
  • Ensure all customer feedback/complaints are promptly addressed and service recovery done in a timely manner.

• Accountable for the day-to-day management of the Customer Loyalty team as a business unit.
• Oversee and manage the relationship with all relevant external service providers with regards to the FFP scheme.
• Ensure that the FFP scheme operates effectively across Arik by working closely with colleagues in:
• Revenue management to develop targeted redemption seat supply plans which appropriately manage customer demands and revenue targets.
• E-Commerce and IT to ensure that the membership product, database and its features are appropriately supported and promoted online.
• Finance to ensure that the revenues and costs of operating the scheme are accurately forecast, tracked and reported.
• Ground and in-flight services to ensure that members see the benefits of being a loyal customer.
• Prepare monthly progress reports on the FFP scheme for review by Arik Executives.

• Coordinate all communication initiatives (both online and print) to FFP members globally
• Design, develop, print and ensure effective implementation of communication capabilities of the FFP.
• Develop new communication channels.
• Communicate partnerships and attractive offers to members.
  • Initiate and establish beneficial partnerships with airlines, banks/credit cards, hotels, car rentals, and retailers etc. which enhance benefits to the customer and create revenue to offset operating costs.
  • Organize frequent flyer events for customers.

• University Graduate in a Marketing or Business-related field, studies in Loyalty/CRM desirable.
• At least 5 years’ experience in a similar role with an airline.
• Extensive experience in building/revamping and managing an airline’s frequent flyer program or a travel-related loyalty program (or a credit card/ financial service loyalty card).
• Hands on experience developing and implementing targeted offer strategies like a deep understanding of customer segmentations and life cycle marketing.
• Excellent written and oral communication skills.
• Excellent analytical skills and ability to present results and concepts to senior management
• Able to derive insights to construct offers, campaigns and communications that drive profitable customer behaviors.
• Skilled in Microsoft Office and knowledge of database management and online CRM.
• Ability to work independently with a flexible, innovative and creative approach.