Jobs
Marketing Associate Job in an Internationally Branded Board Games Distribution Company
Our client is an internationally branded board games distribution
company that offer customized products to the board games industry.
Job Title: Marketing Associate
Job Summary:
The ideal individual will be responsible for driving the firms
marketing communication activities and business development functions.
S/he will be responsible for developing marketing initiative and
strategy across Brand Management, PR, Media and External communications.
In addition, the individual will also source for sponsorship and
partnership leads for the business events.
Specific responsibilities include the following:
- Undertake market analysis to include details on the market
characteristics (market size and growth - market trends and market
attractiveness); competitor characteristics (product characteristics,
competitor marketing strategies,sales force activities, pricing
analysis).
- Work with Regulatory agencies to ensure that content of all
promotional material is fully supported by the product Information and
literature, and in accordance with the guidance offered by local and
international codes of conduct.
- Assist with development of advertising, public relations and all marketing communications to meet product objectives.
- Support project teams on products development from inception to commercialization.
- Support project team to define product vision.
- Undertake strategic market planning analysis by identifying
foreseeable threats to avoid and opportunities to pursue, environmental
analysis, customers to serve,competitors to challenge, product
characteristics on which the business will compete, market segmentation
and product positioning analysis.
- Conduct research on new and established markets, forecast changes in
the market environment, seek and develop areas of business
opportunities.
- Analyse customer questions, identify trends and recommend appropriate actions to the Business Manager.
- Support sale and project teams in developing and defining business requirements for retention products.
- Measure success of various marketing campaigns.
- Support project team with organising promotional events
- Helping to drive online traffic with web-related campaigns
- Writing marketing content
- Support client relationships
- Writing reports and analysing data
- Participate in cross-functional teams to execute product development plan.
- Identify media outlets for press releases and promotions.
- Enforce brand marketing guidelines in trademarks, logos, and publications.
- Support development and tracking of marketing budgets.
Requirements
- A good degree in Marketing, Business management or related discipline(Professional qualification would be an added advantage)
- Strong project management skills with demonstrated ability to
multi-task and set priorities within tight timelines and high client
expectations
- Ability to quickly grasp complex technical and business concepts and express them in clear languages
- Product Development
- Minimum 3years post qualification experience gained in a similar function
- Strong under standing of customer and market dynamics and requirements
- Thorough understanding of branding principles and tactics through multimedia
- Ability to design, develop and implement both strategic programs and supporting tactics
Compensation: Base Salary + attractive Sponsorship and Sales commission.
How to Apply
Interested and qualified candidates should forward an updated copy of their resume to
[email protected]
