GE Healthcare Job in Abuja for a CT Value Product Marketing Manager

GE (NYSE: GE) works on things that matter. The best people and the best
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Building, powering,
moving and curing the world. Not just imagining. Doing. GE works.

We are recruiting to fill the position below:

Job Title: CT Value Product Marketing Manager

Job Number: 2619052
Location: Abuja, Nigeria
Business: GE Healthcare
Business Segment: Healthcare Imaging

Role Summary/Purpose

  • Africa CT Value Product Marketing develops a regional
    product/portfolio strategy including positioning, market segmentation,
    targeting and installed base retention.
  • This position is responsible for generating growth in the CT
    Value portfolio in Africa through demand creation, installed base
    retention and funnel acceleration in partnership with Field Marketing;
    and supporting future product planning by identifying market trends,
    relevant buying centers and personas, and customer needs.

Essential Responsibilities

  • Collecting win/loss & competitive insight on product
    portfolios at regional level; feedback to global product; recommend and
    develop marketing programs to adjust product positioning and improve win
    rate and share position.
  • Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.
  • Developing regional thought leadership and advertising and
    promotion strategy in support of demand creation and funnel acceleration
    activities.
  • Adapting global marketing assets (including sales tools) to
    ensure that the region commercial organization has the right tools to
    position and sell product configurations / portfolio effectively.
  • Training direct / indirect sales channels.
  • Identifying and establishing reference and show sites.
  • Developing programs to gather regional evidence of customer
    success, early adopters, show sites, and clinical evidence where
    appropriate
  • Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
  • Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
  • Ensuring regional marketing plans & execution are aligned
    with global marketing plan (value proposition, positioning, marketing
    mix, etc.) to grow orders and share. Providing region input to business
    cases for products/upgrades that are at concept stage, work with Global
    Product Marketing to develop, test and prototype new product ideas
  • Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
  • Conducting in-depth research to define customer problem
    statement, success metrics, clinical and economic needs, buying cycles,
    and personas (to support development of global MRD/WWPP) .
  • Validating global value proposition and messaging and adapt for regional use.
  • Prioritizing and mapping global customer segments and work with
    Field Marketing on demand creation activities to achieve NPI and
    business objectives.
  • Working with Field Marketing organization on interlocks,
    understanding and reacting to win-loss, leveraging demand generation
    opportunities, providing relevant support for regional campaigns, etc.
  • Developing and supporting product-specific KOL’s and advisory boards.
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Qualifications/Requirements

  • Bachelor’s Degree in Marketing, Business Administration or related field
  • Minimum 5+ years’ experience in marketing, product marketing or related field
  • Excellent oral and written communications skills
  • Ability to motivate and lead a team of direct reports
  • Strong analytical and process skills
  • Leadership skills to lead teams and shape/lead growth vision and marketing strategy
  • Prior experience in a leadership role with direct reports
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams

Additional Eligibility Qualifications
Desired Characteristics – Preferred Qualifications:

  • MBA or Master’s degree in Marketing, Business Administration or related field
  • Segment experience (where applicable)
  • Innovation – develop new ideas through collaboration and execute on creative ideas
  • Influencing skills – ability to motivate individuals and demonstrate organizational influence
  • French and English speaking is beneficial but not mandatory
  • 7+ years’ experience in marketing, product marketing or related field
  • Deep marketing expertise in market & customer insights, product commercialization and branding
  • Healthcare product/industry acumen


How to Apply

Interested and qualified candidates should:
Click here to apply

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