Jobs
Job at UNICEF for a Communication Specialist
Founded in 1946, UNICEF promotes the rights and wellbeing of every child
in 190 countries and territories, with a special focus on reaching
those in greatest need. The world’s largest provider of
vaccines for
poor countries, UNICEF supports child health and nutrition, quality
basic education for all boys and girls, and the protection of children
from violence, exploitation, and AIDS. UNICEF is funded entirely by the
voluntary contributions of individuals, businesses, foundations and
governments.
Job Title: Communication Specialist (Campaign Manager) – L3 Temporary Appointment – 364 Days
Background:
With
support from the Bill and Melinda Gates Foundation and from UNICEF HQ,
UNICEF’s Nigeria Country Office will develop and implement a 2-year
communications campaign, seeking to raise awareness around serious and
persistent inequities that exist in health and education within Nigeria.
This
initiative will seek to generate lessons on successful approaches to
increasing awareness and willingness to mobilize around the issue of
inequity among targeted demographics and to document successful
communications approaches. The initiative will build understanding
around how to communicate effectively with a general audience on child
survive and thrive equity issues and how to engage targeted audiences,
primarily urban middle class, millennials and youth in Lagos and Abuja
areas, around specific calls to action.
Purpose of the position:
The
purpose of the consultancy is to lead the process of planning,
implementing, documenting and reporting on this initiative, with support
and guidance from the Chief of Communications, UNICEF Nigeria Country
Office, and a project manager based in UNICEF HQ. The contract is for an
initial duration of 364 days, with possibility of renewal for a further
364 days.
Expected results:
- Lead
planning, implementation, monitoring, reporting and documentation of a
2-year communications campaign focusing on inequity in Nigeria with
support from 1) UNICEF Nigeria Country Office 2) UNICEF NY Division of
Communication colleagues, 3) an external, Nigeria-based communications
agency, which will be contracted to support this initiative.
- Working
with selected communications agency, ensure successful completion of
all tasks required to ensure effective planning, implementation,
monitoring, reporting and documentation of the campaign, including, but
not limited to the following:
- Development of a comprehensive
audience research report identifying: 1) media usage habits; 2)
demographic insights; 3) language characteristics; 4) knowledge,
attitudes, and practices; 5) other information pertinent to campaign
development.
- Production of a campaign plan, media outreach
plan, content development plan, influencer outreach and engagement plan
and campaign evaluation plan.
- Testing of the campaign narrative and key messages to ensure relevance and impact
- Development
of a revised campaign narrative and key messages based on testing
findings to ensure campaign relevance. This exercise will be done after
responses to KAP sample survey is compared with baseline results
established during landscape mapping.
- Creation of campaign
assets based on narrative and key messages, including PSA, imagery,
social media and media assets, highlighting potential return on
investment from strategic investments in equity around health and
development.
- Roll-out of campaign plan, media outreach plan,
content development plan, influencer outreach and engagement plan and
campaign evaluation plan.
- Campaign implementation through
activation of campaign assets via social media, traditional media
outlets, influencer mobilization.
- Produce report highlighting
lessons learned documented throughout the lifespan of the project,
demonstrating impact achieved and shared with partners.
- Share
datasets created as part of the above deliverables with the Bill and
Melinda Gates Foundation as part of regular reporting. Share compilation
of datasets with the Foundation at the completion of the project.
Qualifications and competencies
- Advanced
university degree in Communication, Journalism, Public Relations,
International Development or other relevant discipline. (Or an
undergraduate degree plus at least 12 years of demonstrated professional
experience in the field of journalism, communications, external
relations, public affairs, public relations or corporate
communications).
- Three years of progressively responsible and
relevant professional work experience in campaign management/public
advocacy within the United Nations, NGOs or other similar organizations.
Experience leading or supporting communications activities/initiatives
in Nigeria or other West African context is desirable
- Fluency in English is a requirement.
Start date: 1 September 2016 End date: 31 August 2017
Timeframe: 364 days (Full time) with possibility of renewal for a further 364 days.
Duty Station: Consultant will be based in Nigeria, with travel to New York and Seattle as required for successful implementation of initiative. Frequent travel may be required.
How to Apply: Interested candidates should submit a cover letter, recent CV, and up-to-date
P11 form to Mr Guy Taylor, Communication Specialist,
[email protected] by
Wednesday 3rd August 2016.
