Product Category Manager Vacancy at Adexen

Adexen Recruitment Agency - Our client, a leading supplier of quality building material and member of a multinational group with products and services all over the world.

Job Title: Product Category Manager
Job Reference: 1120
Location: Lagos
Industry: Industry & Manufacturing
Function: Commercial & Communication
Job Description
The job holder will be responsible for brand analysis, development and creation of sustainable awareness, development of brand communication, POS materials and implementation of brand communication strategies. S/He will also monitor, gather and report competitors’ activities.

• Gather market intelligence information from Competitors
• Communicate and ensure compliance to brand guidelines and charts by agency for the development of advertising text and layout
• Management of assigned responsibilities relating to the update of information about specifically assigned products on available e-platforms with express approval gotten for information to be published
• Review literature in the assigned marketing project, previous materials used in the assignment area, and gather materials of competitors in the field
• Where necessary, give relevant information about assigned brands to relevant agencies for the development of media materials (Press, Radio, TV etc)
• Conduct/ supervise market research, draft and administer questionnaires for information gathering.
• Meet with appropriate sales reps to discuss communication and action needs
• Monitoring and reporting new product developments by competitors
• Coordinate with agencies for multimedia packages – Letters, brochures, videos, POS displays for specific events in order to ensure brand consistency
• Assist with the roll-out of marketing campaigns and evaluate effectiveness at conclusion of campaign

• A University degree in Marketing, Business Administration, or related field
• Candidate should have a minimum of 5 years’ experience
• Work well in a team and with a wide range of people
• Be organized and methodical
• Excellent communication & inter-personal skills
• Good understanding of the fundamentals of Branding, Marketing, and Advertising
• Professional qualification and membership of a professional body in marketing
• Ability to work effectively in a rapidly changing environment
• A strong understanding of customer & market dynamics and requirements