Vacancy in an Integrated New Media and Mobile Content Company in Lagos

Terragon Limited, an Integrated New Media and Mobile Content company
based in Lagos, Nigeria with presence in Ghana, Kenya, India, UK and
Mauritius currently seeks to employ a: Digital Media Executive. The
Group prides itself as a new media business focused on Africa. It has
built a strong
competence across the new media ecosystem comprising
mobile, online and content.

Terragon Limited is recruiting to fill the position below:

Job Title: Head, Marketing & Corporate Communications
Location:
Lagos
Reporting to: Chief Executive Officer, Department: Marketing
Overall Purpose of the Role

  • The Head of Marketing at Terragon Group focuses on increasing
    customer acquisition, retention and loyalty, while building a leading
    corporate brand.
  • The position will require a tight interaction with Commercial, Business Development and Products.
  • The individual will be responsible for developing and driving the overall group marketing strategy ensuring creative execution.

Scope
The Head of Marketing oversees the following:

  • Corporate Marketing: Communications, Content Marketing, Branding & Design, Social & Digital Marketing
  • Research Marketing
  • Segment Marketing: Marketing strategies for the three different businesses that make up the Group
  • Product Marketing
  • Community Relations
  • Regional Marketing: Nigeria, Ghana, Kenya, South Africa
  • International Communications

Duties and Responsibilities

  • Oversee the development and implementation of the Company’s overall brand, marketing and communications plan
  • Develop and oversee budget and resource management
  • Collaborate with the senior leadership team, business and
    product heads to articulate the marketing strategy. This process will
    involve rigorous prioritization and planning to ensure that the
    Marketing team provides adequate support to all other teams within the
    business
  • Create and execute a broad marketing strategy for Terragon
    Group, and be responsible for understanding the business model, the
    company’s services, products and solutions, and positioning them
    favourably before target audience markets
  • Lead the Corporate Marketing team (Communications, Content,
    Branding & Design, Events and Online) to create compelling
    narratives about Terragon Group and present the company in unique ways.
  • Create a focused event participation strategy for sponsored and
    corporate events that will help Terragon Group reach its target audience
  • Create innovate marketing campaigns for the company’s business segments
  • Be an expert in digital marketing strategies that drive awareness and create leads
  • Will be data driven and will work with the Research team and
    guide them on internal and market research, and create a strategy for
    how to best disseminate Research insights through various communication
    channels
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Job Requirements

  • Bachelor’s degree in Marketing, Communications, or related field
  • Minimum of 3-5 years of marketing experience, preferably in mobile or tech.
  • Resourceful & curious. If you don’t know the answer, you won’t rest until you find it.
  • Can thrive working in a fast-paced company and able to liaise
    with stakeholders across multiple businesses and products to get things
    done.
  • Strategic thinker, executed a strategic direction for a
    marketing unit. The individual must be creative, witty, smart, flawless
    communication skills- Verbal and written.
  • Has worked in a B2B technology business previously. Work
    experience that covers product launch, strong corporate comms
    experience, brand management etc
  • Deep understanding of the various marketing disciplines within the department
  • Highly creative and innovative brand builder
  • Relatively young (22 – 32) and not stuck in a set way of doing
    things. Believes in enhancing capabilities, has a strong personality and
    is engaging.
  • Demonstrated results in building brand equity
  • Demonstrated success in developing marketing strategies that have met or exceeded targets
  • Experience in leveraging customer analytics, segmentation and new advertising technology to drive business growth
  • Strong understanding of digital marketing strategies
  • Team builder and team player

How to Apply
Interested and qualified candidates should forward their CV’s and Cover letter to: talentresources@terragonltd.com

Application Deadline  15th August, 2016.

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