Brand Visibility & Trade Activator Vacancy in a Multinational Manufacturing Company

Adexen – Our client is a multinational food-products manufacturing company that produces dairy products, bottled water, cereals, baby foods and yogurts.

Adexen is mandated by an international manufacturing company to recruit a Brand Visibility & Trade Activator for its operation in Nigeria. The position is located in Lagos.

Job Title:  Brand Visibility & Trade Activator
Job description 

  • Drive flawless execution of all activations programs in line with the company’s strategy and approved Marketing Plan.
  • Prepare and share report of all activation programs with result and measuring KPIs set prior to each programs.
  • Prepare post activation analysis and activation evaluation with improvement propositions.
  • Support in data analysis of current market trends, market surveys and volume share, pricing and share in shop data
  • Contribute to the recommendation of clear consumers promotional guidelines based on consumers understanding and current market knowledge.
  • Identifying and engaging suitable agencies for activation programs
  • Managing 3rd party agencies for creative assignments
  • Managing company’s Internal contacts (Q.A, Procurement, Finance etc) in delivering new products launches & other Innovation initiatives
  • Ensure adherence to all company principles and policies.
  • Work with the departmental team to ensure all promotional
    investments are properly reviewed and evaluated in line with Return on
    Investment calculations.
  • Work with the departmental team to recommend winning promotional
    propositions for the Brand(s), effectively communicating these to
    consumers and shoppers.
  • Consumer spend reporting and compliance with budget.
  • E-marketing/Digital – manage company’s social media profiles and
    presence, including Facebook, Twitter, Instagram, Google+ and additional
    channels that may be deemed relevant.
  • Contribute to Consumer Insights development, understanding the Market and Dynamics
  • Participate/contribute to the building of short, medium & long
    term brand strategy, Innovation, Renovation and new product development
    /launch processes
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Expectations
The ideal candidate must:

  • Be a graduate with first degree from a reputable institution
  • Have a minimum of 5 years Trade/Channel Category & Brand Management Experience
  • Possess strong interpersonal skills to build good working relationships across all functions and markets.
  • Flawless in Power point, Excel and good oral communications Skills
  • Commercial acumen, confident, enthusiastic and persuasive.
  • Attention to details/Good Project Management Skills 
  • Have strong flare for numbers and very analytical
  • Have convincing personality, good planner, self –starter and committed to results

How to Apply
Interested and qualified candidates should Click Here to Apply

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