Cadbury Nigeria Plc Job for a Category Brand Manager, Chocolate

Cadbury Nigeria Plc is a subsidiary of Mondelēz International, Inc, an
American multinational confectionery, food and beverage conglomerate,
employing around 107,000 people around the world. It comprises the
global snack and food brands of the former Kraft Foods Inc.

Job Title:  Category Brand Manager, Chocolate
Job description

  • Supports
    the execution and performance of annual category marketing plans in the
    country / cluster aligned with the category strategy for P&L
    delivery with a monthly / quarterly and annual horizon.
  • Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
  • Implements
    the IMC programs, working with BU category activation , agencies, and
    drive local adaptation of brand communication
  • Manage connection & media planning and buying locally
  • Ensure
    effective working relationships and cross functional alignment of the
    category marketing plans with RCT, Sales (Category Planning & KAM)
    CI, CS&L and Finance and agency leadership to ensure effective in
    market brand activation in accordance with brand plans, activation
    strategy, schedule and calendar
  • Manages required investment, prioritization, resources and enablers in order to deliver category targets
  • Collaborates
    with the Equity &Innovation teams to develop insight led and
    strategically relevant communication that drive brand health and
    category growth within the cluster/market
  • Feedbacks into
    product development and service offers; collaborate to create, launch
    and track performance of product and service offerings in our markets
  • Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
  • Understands
    local Sales capacity execution capability and coordinate with Category
    Lead and market GM’s on cross category priority alignments.

Experience

  • Minimum
    of 5 years’ experience in blue chip multinational FMCGs in both
    marketing & Sales roles with involvement in broad commercial issues.
  • Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
  • In-depth understanding of consumer needs
  • Ability to influence senior stakeholders.
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How to Apply
Interested and qualified candidates should Click Here to Apply

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