22 Sep 2016
Efficacy Homes Limited Job in Lagos for a Digital Marketing Officer
Efficacy Homes Limited has engaged competent professionals in developing Estates and building homes.
Efficacy Homes Limited is recruiting to fill the position below:
Job Title: Digital Marketing Officer
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Minimum of a B.Sc degree in any discipline but with good working knowledge of digital marketing related subjects like advertising, media and communications; business and technology; creative design; e-business; journalism; marketing.
- Proven working experience in digital marketing
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Ad words campaign
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Professional certifications would be an added advantage.
- Web development knowledge and skill would also be an added advantage
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels, Search Ads, Facebook Ads, Sponsored Tweets, Online PR/Advertorial, LinkedIn Ad,
How to Apply
Interested and qualified candidates should send a CV and a cover letter to: email@example.com captioned as "DMO"
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