Efficacy Homes Limited Job in Lagos for a Digital Marketing Officer

Efficacy Homes Limited was incorporated as a limited liability company
with RC 765581 in August 2008 to carry out professional and corporate
business in Real Estate, Building Construction and Project Management.
It has her office at Idowu Taylor, Victoria Island, Lagos. Since
inception,
Efficacy Homes Limited has engaged competent professionals in
developing Estates and building homes.

Efficacy Homes Limited is  recruiting to fill the position below:

Job Title: Digital Marketing Officer
Location:
Lagos
Job Description

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience

Requirements

  • Minimum of a B.Sc degree in any discipline but with good working
    knowledge of digital marketing related subjects like advertising,
    media and communications; business and technology; creative design;
    e-business; journalism; marketing.
  • Proven working experience in digital marketing
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Ad words campaign
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Professional certifications would be an added advantage.
  • Web development knowledge and skill would also be an added advantage
  • Demonstrable experience leading and managing SEO/SEM, marketing
    database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels, Search
    Ads, Facebook Ads, Sponsored Tweets, Online PR/Advertorial, LinkedIn
    Ad,
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How to Apply
Interested and qualified candidates should send a CV and a cover letter to: careers@efficacyhomesltd.com captioned as “DMO”

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