Brand Manager Job in a Quick Service Restaurant in Lagos

Hamilton Lloyd and Associates - Our client is a Quick Service Outlet chain with over 25 years of experience in providing rich pastries, Nigerian and continental dishes for the family.
Due to internal expansion; they have decided to recruit qualified candidates to fill the position below:


Job Title: Brand Manager
Location: Lagos
Job Summary

• The Brand Manager shall be passionate about uncovering consumer insights and delivering innovative marketing campaigns.
• He/she shall join a dynamic and fast-paced environment and will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

• Analyse how the company’s brand is positioned in the market and crystallize targeted consumers insights.
• Take brand ownership and provide the vision, mission, goals and strategies to match up to.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to “take action”.
• Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.
• Monitor product distribution and consumer reactions.
• Anticipate bottlenecks.
• Brainstorm new and innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.

• Bachelor's Degree in Marketing or a related field.
• Minimum of five (5) years’ work experience.

• Proven working experience as brand manager.
• Drive for results and leaderships skills.
• Strong analytical skills and data-driven thinking.
• Advanced communication and interpersonal skills.
• Up-to-date with latest trends and marketing best practices.
• Comfortable working with numbers, metrics and spreadsheets.
• Excellent command of the English language
• Excellent understanding of the full marketing mix.
• Highly creative with ability to think out of box.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.