Do What You’re Good At Or Get Really Good At What You Do

You have nearly unlimited strategic choices and options about your career and what your organization does. Which means you can focus on doing things you are truly good at.

Or, if a particular task, project or career is important to you, you can do the hard work to get good at it.

But it makes no sense at all to grumble and do something poorly. To
insist that the competition is playing unfairly. To try to persuade your
market that their standards make no sense. To complain about the economic situation in Nigeria.

The market is selfish. It doesn’t care a whit about how hard you’re
working or how difficult the task is or how inconvenient it is to live in Nigeria.

If someone else is consistently putting more effort,
telling a better story (and delivering on it),  the market will find
them.

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