Job for a Brand & Consumers Activator in a Multinational Food-products Manufacturing Company

Adexen Recruitment Agency – Our client, a multinational food-products
manufacturing company that produces dairy products, bottled water,
cereals, baby foods and yogurts, is recruiting to fill the position of:

Job Title: Brand & Consumers Activator
Job Reference: 1136
Location: Lagos
Industry: Food and Beverages
Function: Commercial & Communication
Job Description

  • Drive flawless execution of all activations programs in line with the company’s strategy and approved Marketing Plan.
  • Prepare and share report of all activation programs with result and measuring KPIs set prior to each programs.
  • Participate/contribute to the building of short, medium &
    long term brand strategy, Innovation, Renovation and new product
    development /launch processes
  • Support in data analysis of current market trends, market surveys and volume share, pricing and share in shop data
  • Contribute to the recommendation of clear consumers promotional
    guidelines based on consumers understanding and current market
    knowledge.
  • Identifying and engaging suitable agencies for activation programs
  • Managing 3rd party agencies for creative assignments
  • Managing company’s Internal contacts (Q.A, Procurement, Finance
    etc) in delivering new products launches & other Innovation
    initiatives
  • Ensure adherence to all company principles and policies.
  • Prepare post activation analysis and activation evaluation with improvement propositions.
  • Work with the departmental team to ensure all promotional
    investments are properly reviewed and evaluated in line with Return on
    Investment calculations.
  • Work with the departmental team to recommend winning promotional
    propositions for the Brand(s), effectively communicating these to
    consumers and shoppers.
  • Consumer spend reporting and compliance with budget.
  • E-marketing/Digital – manage company’s social media profiles and
    presence, including Facebook, Twitter, Instagram, Google+ and
    additional channels that may be deemed relevant.
  • Contribute to Consumer Insights development, understanding the Market and Dynamics
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Expectations
The ideal candidate must:

  • Be a graduate with first degree from a reputable institution
  • Have convincing personality, good planner, self – starter and committed to results
  • Flawless in Power point, Excel and good oral communications Skills
  • Commercial acumen, confident, enthusiastic and persuasive.
  • Attention to details/Good Project Management Skills
  • Have a minimum of 5 years Trade/Channel Category & Brand Management Experience
  • Possess strong interpersonal skills to build good working relationships across all functions and markets.
  • Have strong flare for numbers and very analytical

How to Apply
Interested and qualified candidates should:
Click here to apply

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