Social Media Expert Job Vacancy in a Healthcare Company in Lagos

Hamilton Lloyd and Associates - Our client is a start–up healthcare company headquartered in the UK with presence in Nigeria and with immediate expansion plans across Africa; with a focus on the delivery of specialized digital healthcare services across the country.

As part of the set-up of the Nigeria office, they are looking to hire young, vibrant and driven candidates to fill the position below:


Job Title: Social Media Expert
Location: Lagos
Job Summary

• The Social Media Manager will implement the company’s Social Media marketing. Which includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.
• He/she shall be responsible for designing and implementing relevant content on all the social media platforms.

• Lead social media activities including content development and daily management of Facebook, Twitter and other social media platform accounts, increasing engagement with diverse audiences.
• Design digital media campaigns aligned with business goals.
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Lead social listening activities and turn insights into actionable recommendations.
• Work with multiple team members to recommend, develop, and implement new strategies to achieve organizational objectives.
• Manage end-to-end digital projects.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business; Report notable threats to appropriate management.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
• Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.
• Monitor ROI and KPIs.
• Stay up-to-date with digital media developments.
• Establish our web presence to boost brand awareness.
• Maintain a strong online company voice through social media.
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
• Conceptualize, coordinate, and prepare client-ready content including images and video.
• In coordination with Creative Services that meet both company and client standards and needs.
• Suggest and implement direct marketing methods to increase profitability
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews.
• Monitor online ratings and respond accordingly.

• Education: BSc or BA degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field
• Experience Required: Minimum 4 years of experience leading social media outreach as a part of integrated health communications programs.

• Excellent verbal, interpersonal, and written communication skills
• Proven work experience as a Digital media specialist or Digital marketing manager
• Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
• Results-driven, creative thinker with innovative approach to problem solving
• Experience with effective content development
• Knowledge of plain language principles
• Innovative and pace setters
• Not afraid to push the envelope
• Motivation to work hard and have a track record of performance
• Team Player
• Additional qualification in web design or animation is a plus
• Experience with visual communication principles
• Familiarity with web design and content management systems
• Strong team orientation with a focus on collaboration
• Demonstrated client relationship skills working in a dynamic client environment
• High attention to detail with the ability to manage multiple ongoing activities
• Strong analytical, problem-solving and decision making capabilities
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills