JOB PURPOSE
To
plan, monitor and ensure achievement of the customer and revenue market
share objectives set for zonal operations by supervising and
influencing multiple teams to deliver operational excellence in customer
service, channel management and market expansion.
DUTIES & RESPONSIBILITIES
To add revenue earning customer net additions – prepaid and postpaid in the zone -
- To
identify and formulate zonal sales strategies to help drive gross
additions, control on churn and zero billing customers, supervising
health of acquisitions, compliance on activations, and Activating
connections as per the mentioned turnaround times
RMS Growth -
- To
ensure the zone continues to get revenue market share in excess of CMS
through implementing revenue enhancement initiatives by managing own
base to deliver higher revenue’s (driving outgoing usages, VAS etc.) and
also focus on churning high value competition customers
To achieve the net revenue of the zone -
- To
identify and formulate strategies to help drive collections and bad
debts performance of the zone, VAS upselling activities, driving
recharge turnovers, and reduction in first bill churn & zero
recharge
To deliver on the channel satisfaction score -
- Constantly
ensuring healthy ROI of channel partners e.g. distributors, retailers
and resellers. Timely disbursement of claims to the market, regular
trade servicing and channel delight activities
Rural penetration -
- Develop
localized strategies that would ensure an increase in Airtel’s
penetration and dominance of the rural market in the zone
To expand distribution width and depth -
- To identify and formulate zonal sales strategies to help drive distribution, number of retail outlets, SIM activation points
To ensure the employee engagement scores are in line with the targeted scores of the zone -
- Continuously
motivating the front line by leading from the front and setting
examples for them to follow and to ensure that all their genuine
problems are taken care of
Network -
- To
constantly act as customer advocate, by monitoring network KPIs are at
the agreed levels thereby creating excellent customer experience
Brand visibility -
- Constantly ensure that the Airtel Brand is visible in the trade and that all retail outlets carry the required branding
Marketing communication -
- Ensure
that all marketing communication in the zone is tailor made for the
zone, ensuring that these are easily understood, culturally correct and
engender affinity with the Airtel brand
MAJOR CHALLENGES
Driving
cross-functional teams through planning, tracking and reviews to ensure
revenue earning customers and net revenue for the zone is delivered and
post sales challenges are taken care of.
KEY DECISIONS
- Recruitment and termination of channel partners
- Zonal OPEX
DIMENSIONS (METRICS)
- Revenue Earning Customers Prepaid No.
- Revenue Earning Customers Postpaid No.
- Gross Revenue
- Team Size
- Channel Partners
SKILLS & KNOWLEDGE
- A recognized postgraduate degree in Management
- Up
to 10 years’ experience in sales and marketing, at least 2 years of
which must have been at a middle management level handling independent
businesses
- Good interpersonal and communications skills
- Strong analytical skills
- Entrepreneurial orientation
- Needs to be aggressive with a problem-solving attitude
How to Apply
Interested and qualified candidates should
Click Here to Apply