Advertising Copywriter Duties & Responsibilities

The role and function of an Advertising Copywriter includes the following duties and responsibilities:

Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues
Discussing the client's core message and target audience
Brainstorming visual and copy ideas with other members of the creative team
Updating and amending campaigns according to feedback
Writing reports.
Monitoring campaign effectiveness
Researching clients, their competitors and the target audience
Supervising junior staff
Liaising with clients and colleagues, and meeting project teams to consider advertising requirements
Interpreting account briefs

Note that this is not an exhaustive list of Advertising Copywriter duties and responsibilities. Job functions for specific Advertising Copywriter roles may vary, depending on the industry and type of employer.

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