Brand Strategist / Marketer at DuoTech HR Consulting

At DuoTech HR Consulting, we understand that the success of any organization lies in its people. We are a leading HR Tech company dedicated to empowering businesses with innovative solutions and cutting-edge technology to transform their human resources practices.

With years of expertise in the HR industry, we have a deep understanding of the challenges faced by businesses today. We believe that every company, regardless of its size or industry, deserves access to top-tier HR solutions that drive growth, improve employee engagement, and maximize productivity.

We are recruiting to fill the position below:

Job Title: Brand Strategist / Marketer

Location: Wuse 2, Abuja (FCT)
Employment Type: Full-time
Number of open slots (4) - Male and Female

Job Description

• We are seeking a dynamic and talented Marketer to join our Solar Energy firm.
• As a Marketer/Brand Startegist you will play a crucial role in driving brand awareness, generating leads, and promoting our solar energy solutions to potential customers.
• This position requires a creative and results-oriented individual with 1-3 years of experience in marketing, preferably within the renewable energy industry.

Responsibilities
Develop and implement marketing strategies:

• Collaborate with the marketing team to create comprehensive marketing plans that align with the company's objectives and target audience.
• Execute marketing campaigns to increase brand visibility and generate leads for solar energy solutions.

Lead generation and conversion:

• Identify potential customers and develop targeted marketing campaigns to generate high-quality leads.
• Utilize various marketing channels, such as digital marketing, social media, content marketing, and events, to attract and engage potential customers.
• Convert leads into sales opportunities through effective nurturing and follow-up strategies.

Content creation and marketing collateral:

• Create compelling and informative content, including blog posts, articles, case studies, and marketing collateral, to educate and engage potential customers.
• Collaborate with the content team to ensure consistency and accuracy of messaging across all marketing materials.

Market research and competitor analysis:

• Stay updated with the latest trends, industry developments, and competitive landscape in the solar energy sector.
• Conduct market research and competitor analysis to identify opportunities for differentiation and continuous improvement in our marketing efforts.

Collaborate with cross-functional teams:

• Work closely with sales, product development, and customer service teams to align marketing efforts with business goals.
• Provide market insights and feedback to improve product positioning, customer experience, and overall business strategy.

Requirements

• Bachelor's Degree in Marketing, Business Administration or a related field.
• 1-3 years of experience in marketing, preferably within the renewable energy or solar industry.
• Analytical skills to measure campaign effectiveness, track ROI, and make data-driven decisions.
• Strong organizational and project management skills to handle multiple tasks and meet deadlines.
• Self-motivated with the ability to work independently and as part of a team.
• Passion for renewable energy and sustainability.
• Proven track record of developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing channels, including social media, SEO, SEM, and email marketing is a plus.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box and generate innovative marketing ideas.

Salary
N60,000 - N100,000 monthly.

How to Apply
Interested and qualified candidates should send their Applications to: duotechhr@gmail.com using the Job Title as the subject of the email.

Note

• If you are a motivated marketer with a passion for driving results and making a positive impact, we would love to hear from you.
• Apply today and help us shape the future of solar energy marketing!

Application Deadline 13th July, 2023.