In 1987, Red Bull not only launched a completely new product,
it created and has led ever since a whole new product category, Energy
Drinks. Nowadays Red Bull employs more than 10400 people in over 167
countries, selling over 6 billion cans a year. The World of Red Bull
provides the forum for you to use your talent and passion, to develop
yourself and make an impact. Find out why we're different.
Red Bull markets its eponymous energy drink around the globe. The
nonalcoholic drink contains the amino acid taurine, B-complex vitamins,
caffeine, and carbohydrates -- not bull testicles or any other rumored
ingredients. Red Bull claims that the human body needs more taurine than
it produces naturally during physical exertion -- thus the need for
partaking of its beverage. Sales of the drink grew quickly from the
beginning and Red Bull now dominates the world's energy-drink market
with a 40% market share.
Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day.
Job Title: Culture Marketing Specialist - Distribution Partner
Job Description
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