Marketing Strategist job description

Marketing Strategist Duties and Responsibilities

Marketing Strategist job description should contain a variety of functions and roles including:

Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
Set specific marketing goals that align with the overall direction and business goals
Develop and maintain digital campaigns to increase web traffic
Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
Use customer feedback to ensure client satisfaction
Ensure brand alignment to increase brand awareness and equity
Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
Forecast market trends
Research market to identify new opportunities
Generate innovative ideas to promote our brand and our products

Marketing Strategist Requirements / Skills / Qualifications

Marketing Strategist job description should include these common skills and qualifications:

MA in Marketing or similar relevant field
Previous working experience as a Marketing Strategist for (x) year(s)
In-depth knowledge of CRM software and Content Management Systems
Excellent communication, interpersonal and presentation skills
Creative thinker with data-driven analytical aptitude
Familiarity with SEO/SEM and Google Analytics
Outstanding organizational and time management skills

As a hiring manager, recruiting an ideal Marketing Strategist starts with crafting a good job description. Use this Marketing Strategist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Strategist may also reference it in preparation for the interview.