Website Administrator and Graphics Designer required at Brand Direct

Brand Direct - We are a new online retailer with an innovative offering that is guaranteed to wow the Nigerian online market.
We have got opening for an experienced E commerce Graphics Designer (experience from marketing/advertising field is most desirable) who would love to try out new exciting, and challenging offers.


Job Title: Website Administrator
Location: Lagos
Job Description

E-COMMERCE ADMINISTRATOR
We are a new online retailer with an innovative offering that is guaranteed to wow the Nigerian online market. We have got opening for an experienced E commerce administrator who would love to try out new exciting, and challenging offers.

Responsibilities

• Generate and update website content (products, content, and promotions)
• Build traffic to the website in order to drive sales upwards
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to improve them
• Strategically plan and execute online marketing campaigns effectively
• Liase with online marketing agencies

• Update product information and content on the website
• Update content managed areas (copy & artwork)
• Manage website configuration & parameters (eg payment options, stock management)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Test and deploy functional projects /improvements
• Protects site by designing and installing security precautions
• Liaise with e-commerce agency regarding the day to day management of the website
• Liaise with internal resources regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement

• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
• Liaise with agencies or in-house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)
  

• An understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programmes, etc)
• An understanding of order management/customer fulfillment in an e-commerce context
• Intermediate to advanced knowledge of Excel and PHP programming
• Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
• Familiar with data management especially managing MySQL database
• Previous experience of website or e-commerce CMS
• Basic understanding of Google products such as Webmaster Tools & Analytics
• Work experience with a digital marketing agency will be an added advantage
• Ability to meet and exceed all agreed performance objectives (sales, conversions, engagement)
• Continuous improvement on customer-experience satisfaction
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business

• Develop site content and graphics, images, icons, banners, animations, etc. with the intent of attracting traffic to the site.
• Plan and execute creative designs on the website.
• Upgrades site by updating content and graphics
• Designing promotional web and print material including web banners, newsletters, magazines and Flyers.
• Ensuring all products are advertised as effectively as possible by manipulating existing artwork
• Develop effective concepts for products and content designs. 
• Maintains site appearance by developing and enforcing content and display standards; editing submissions.
• Improve the usability and the layout of the website, creating wireframes, mock-ups and designs
• Management of the brand identity and making sure all print and web materials are consistent with this.
• Creating branded items including business cards, letterheads, gadgets and corporate presentations

• Fluent English writing and speaking
• Must possess exceptional computer skills. Macintosh operating platform a must. PC knowledge a plus.
• Mastered composition techniques (multiple elements and interactive pieces) in producing polished final pieces (i.e., attention to detail, good knife).
• Comprehensive computer photo-retouching and image development skills.
• Thorough knowledge of the following software applications is required: Quark X-press, Adobe Illustrator, In Design, scanning software, Adobe Photoshop, and any widely utilized word processing application.
• Demonstrated ability to think creatively and provide marketable solutions in conceiving, developing, and producing artworks.

• Color theory and color relationships.
• Print production process, knowledge of production techniques, and correct disking procedures.
• Photography and the photographic process.
• Good understanding of CSS and HTML processes and its structural limitations is beneficial.
• Excellent web / publications design skills
• An understanding of 'off the page selling'
• Typographic terms that identify type forms and the specifications required to refer to typographic settings (i.e., points, leading, picas, kerning, tracking, cap-height, x-height etc.).
• Perspective and space relationships.
• Page composition and grid structures.