Guinness Nigeria Plc Career Opportunities for Brand Managers, July 2014

Guinness Nigeria Plc is a major market for Diageo No 3 in World for Guinness – No 1 for Foreign Extra Stout and the leading African market for Malta Guinness and Harp.


The Nigerian drinks market is relatively unsophisticated, but highly dynamic and a key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity.To ensure success, a dedicated and focused resource is required in the divisions to work with the Divisional Sales team, and in particular with the National Sales Capability Manager (NSCM) and Divisional Sales Managers (DSM).

Guinness Nigeria Plc is recruiting to fill the vacant position of:

Job Title: Brand Manager - Johnnie Walker
AutoReqId: 42490BR
Function: Marketing
Location: Lagos based with some travels within/ outside Nigeria
Job Description
Purpose

• To represent the Johnnie Walker Trademark plan for Nigeria
• Implement and be accountable for execution of the Johnnie Walker Trademark GAME Plan to achieve or exceed targeted Net Sales Value (NSV), market share and volume objectives for Diageo Brands Nigeria (DBN) while managing Advertising & Promotions (A&P).
• Continually identify and quantify new growth opportunities for the portfolio based on consumer insights
• Work closely with the General Manager – DBN and Marketing Manager – Spirits & Ready to Drink (RTD) to grow the portfolio opportunities for DBN.
• To make Johnnie Walker the leading Premium Brown Spirits trademark in Nigeria.
• Identify and resolve issues around current brand performance.

• Management and accountability for implementation of A&P spend efficiencies and evaluation across all brand activities.
• Negotiate cost of 3rd Party Goods & Services suppliers with Procurement.
• Develops & executes plans against strategic growth opportunities.
• Maintains business critical controls & compliance documentation rigorously to ensure complete transparency across the Portfolio.

• Work with the DBN General Manager & Marketing Director, Nigeria to set the Nigeria strategy on the Johnnie Walker Trademark.
• Manage the delivery of the FY15 AOP for Johnnie Walker through excellent execution of GAME Plans & Activities.
• Support DBN General Manager as required in managing route to market challenges for Spirits in Nigeria including pricing, COGS etc.
• Work with the in – market teams & commercial managers to turn the brand plans into “executable” commercial plans and assist with the development of missing growth drivers.

• Consumer Insights- Identifies issues & ensures consumer insights are applied
• Commerciality – Uses performance measurement & sound financial management.
• Excellence in Execution –Delivers high quality results consistently

• Assist and support the General Manager DBN and Marketing Manager Spirits to deliver the AOP growth aspirations in Fiscal year 15 and beyond.
• Support Spirits Brand growth with Marketing Manager by implementing the code for growth for Scotch.
• Support & inspire the rest of the Spirits & RTD Brand Teams as well as collaboratively support the DBN Customer Marketing team.
• Lead the development & commercial implementation of annual Game Plan

• University degree in marketing / business or other related discipline. Postgraduate Qualifications an advantage
• Proven ability to work under own initiative / pro-activity
• Clear understanding of Luxury & Lifestyle brand marketing.
• Proven and strong Brand and Trade marketing experience (4-6 years)

• Experienced level capability on all Marketing Functional capabilities
• Can demonstrate excellent Commercial judgement & acumen.
• Experience of working on Status brands & understanding of Execution standards required for the demanding consumer.
• Is experienced at managing key stakeholders nationally & internationally.
• Extensive experience of BTL & Experiential strategy development and implementation working with 3rd party agencies.
• Budget & cost control management

• Financial: Management via Line Manager of a Field Training Budget
• Market Complexity: Internally – Sales teams and Sales Leadership to identify and deliver solutions to meet Team and individual capability needs. Externally – Works closely with Distributors, Wholesalers and Van Salesmen in the Region to deliver training solutions and enhance their capabilities in line with company objectives.
• Capabilities:
  

• Is able to stand for what is right for the individual, team and region. Can build great relationships with stakeholders, both internally and externally
• Can find solutions; generates ideas and moves them to action by creating opportunities. Is able to work within and outside of established approaches.
• Connects to the Diageo purpose – Is passionate about delivering results through others to drive significant business benefits. Embraces change and takes ownership for driving initiatives in their Region.

• Is experienced in managing relationships and has baseline expertise in Commercial Planning, trade strategy and insights
• Has a developing knowledge of Sales Drivers and Consumer Driven Outlet Segmentation

• Deliver Classroom and in –field training programs to calibrate team and line managers’ performance. Will attend key meetings to provide advice and support.
• Develop Divisional training plans based on training needs analysis in conjunction with National Sales Capability Manager and Human Resources.
• Puts programmes in place and delivers to ensure that selling and commercial capabilities of the Divisional sales teams are developed and followed through.
• Have a full knowledge of the Intouch system and ways of working to be able to act as a coach and ensure the sales capability champions also have the skills required to coach on Intouch and continue to support sales representatives on an ongoing basis.
• Ensure Intouch is fully embedded within the Division, and that all Intouch users have the capabilities required to fully utilise the system and follow the sales operating standards and Intouch ways of working
• Effectively manage the Distributor capability Development Program and other initiatives in the Region.
• Act as an agent to encourage the transfer of learning across markets and drive best practice from own and other sources.

• Graduate calibre with a minimum of 4-7years successful commercial experience, preferably in an FMCG /Drinks environment
• Experience in Sales and or Customer Marketing and Brand Knowledge.
• Must be able to work, Influence and integrate teams, develop others to deliver at their best - High Performance Coaching
• Problem solver, Quick learner, planning/ organizing, highly detail conscious and have a huge passion for growing and developing others
• Good presentation, report – writing, time management and organisational skills and information technology.
• Skilled at analysis and evaluation

• To represent the Baileys and other associated brands plan in Nigeria
• Implement and be accountable for execution of the Baileys Trademark GAME Plan to achieve or exceed targeted Net Sales Value (NSV), market share and volume objectives for Diageo Brands Nigeria (DBN) while managing Advertising & Promotions (A&P).
• Continually identify and quantify new growth opportunities for the portfolio based on consumer insights
• Work closely with the General Manager – DBN and Marketing Manager – Spirits & Ready to Drink (RTD) to grow the portfolio opportunities for DBN.
• To make Baileys Irish Cream Liqueur a household name and one of the most accessible Spirits brands in Nigeria.
• Identify and resolve issues around current brand performance.

• Management and accountability for implementation of A&P spend efficiencies and evaluation across all brand activities.
• Negotiate cost of 3rd Party Goods & Services suppliers with Procurement.
• Develops & executes plans against strategic growth opportunities.
• Maintains business critical controls & compliance documentation rigorously to ensure complete transparency across the Portfolio.

• Work with the DBN General Manager & Marketing Director, Nigeria to set the Nigeria Destination 2017 strategy on the Baileys Trademark.
• Manage the delivery of the Fiscal Year 15 AOP for Baileys through excellent execution of GAME Plans & Activities.
• Support DBN General Manager as required in managing route to market challenges for Spirits in Nigeria including pricing, COGS etc.
• Work with the in – market teams & commercial managers to turn the brand plans into “executable” commercial plans and assist with the development of missing growth drivers.
• Ensure close up front analysis with other African team members & Baileys GBT on Liqueur Category insights & how to approach building the trademark & or category in a new to world market.
• Understand the impact and action plan vs key competitors in Cream Liqueurs

• Assist and support the General Manager DBN and Marketing Manager Spirits to deliver the AOP growth aspirations in Fiscal year 15 and beyond.
• Support Spirits Brand growth with Marketing Manager by implementing the code for growth for Scotch.
• Lead the development & commercial implementation of annual Game Plan including expansion of current s.k.u range to additional Trademarks.

• University degree in marketing / business or other related discipline. Postgraduate Qualifications an advantage
• Proven ability to work under own initiative / pro-activity
• 7-10 years Brand and Trade marketing experience of which there must be min 1-2 years experience in Spirits category.

• Developing or Experienced level on Marketing Functional capabilities
• Can demonstrate excellent Commercial judgement & acumen.
• Is an open & enthusiastic learner
• Is experienced at managing key stakeholders nationally & internationally.
• Extensive experience of Below The Line & experiential strategy development and implementation working with 3rd party agencies.
• Budget & cost control management