Guinness Nigeria Plc recruitment for a Senior Brand Manager - Johnnie Walker

Guinness Nigeria Plc - We are Guinness Nigeria, member of Diageo Plc the world's leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.


Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity. We put the customer at the heart of everything we do, and through this, will deliver sustained, mutual growth for our brands, categories, customers and partners. Will you partner with us on this journey?

We are recruiting to fill the position below:

Job Title: Senior Brand Manager - Johnnie Walker

AutoReqId: 44071BR
Function: Marketing
Location: Lagos
Level: L5A
Reports To: Head of Marketing - Spirits/RTD Diageo Brands Nigeria

Job Description
Are you prepared to take risks in the pursuit of greatness? Do you hold yourself to the highest standard with real accountability for results? Would you treat the business as if it is truly your own – because you want your legacy to be worthy of that of our founders? If so, let’s talk.

Role Context

• This unique role is responsible for managing the Johnnie Walker trademark in Nigeria.
• Johnnie Walker is the largest premium spirits brand by value in the world and in the top 100 best global brands.
• In Nigeria Johnnie Walker is the biggest premium brown spirit brand and you will be responsible for driving the transformation in the strength of the brand in Nigeria, making Johnnie Walker the Icon of the new generation.

• You’re an experienced and influential marketer who knows branding, communications, and considers all the drivers that will unlock brand growth. You will be as comfortable resolving issues around performance as you are developing brilliant creative work.
• You hold yourself and others accountable for creative that does great things for both the consumer’s lives and the brand’s bottom line. You drive change, work hard, and ruthlessly prioritize, and care about building great relationships.
• You love the brands you work on and know how to influence and inspire diverse groups of people (from creative directors to sales directors to wholesalers) to listen to and act on them.

• Accountable for the delivery of the Annual operating plan on Johnnie walker, balancing the delivery of the long-term brand strategy with short-term performance interventions.
• Management and Accountability for implementation of Advertising & Promotion spend, driving for efficiencies and Evaluation across all Brand activities and working closely with procurement in the negotiation of costs with 3rd parties.

• Leads team to deliver powerful brand plans across the Johnnie Walker trademark
• Accountable for delivery of the annual operating plan
• Performance and execution driven- committed to drive positive change in business performance.
• Grow yourself - committed to the development of yourself and others
• Ruthless focus on brilliant execution.
• The successful Candidate will be able to demonstrate the following key Diageo Leadership capabilities especially:
• Find solutions – able to use imagination when finding solutions and perusing breakthrough opportunities for the Johnnie Walker brand.

• Lead team to deliver powerful brand plans across the Johnnie Walker trademark
• Accountable for delivery of the F15 annual operating plan
• Support Spirits Brand growth with Marketing Manager by implementing the code for growth for Whisky

• University degree in marketing / business or other related discipline (2nd Class Upper)
• Proven and strong Brand and Trade marketing experience (8 years+)
• Clear understanding of Luxury & Lifestyle brand marketing.

• Experienced level capability on all Marketing Functional capabilities
• Experience of working on Status brands & understanding of Execution standards required for the demanding consumer.
• Budget & cost control management

• Inability to influence a diverse set of stakeholders and build excellent relationships.
• Not having a positive outlook, not focusing your energy on finding opportunities and solutions that will transform the trajectory of Johnnie Walker in Nigeria.