Guinness Nigeria Plc
– We are Guinness Nigeria, member of Diageo Plc the world’s leading
premium drinks business with an unrivalled collection of beverage
alcohol & non-alcohol brands across the Spirits, Wine & Beer
Guinness Nigeria operates a Total Beverage Business
(TBB). A key contributor to the success of the GNPLC strategic plan is
an effective & flexible field sales force demonstrating industry
leadership in both volume driving & brand building activity. We put
the customer at the heart of everything we do, and through this, will
deliver sustained, mutual growth for our brands, categories, customers
and partners. Will you partner with us on this journey?
We are recruiting to fill the position below:
Job Title: Senior Brand Manager – Johnnie Walker
Reports To: Head of Marketing – Spirits/RTD Diageo Brands Nigeria
you prepared to take risks in the pursuit of greatness? Do you hold
yourself to the highest standard with real accountability for results?
Would you treat the business as if it is truly your own – because you
want your legacy to be worthy of that of our founders? If so, let’s
- This unique role is responsible for managing the Johnnie Walker trademark in Nigeria.
- Johnnie Walker is the largest premium spirits brand by value in the world and in the top 100 best global brands.
Nigeria Johnnie Walker is the biggest premium brown spirit brand and
you will be responsible for driving the transformation in the strength
of the brand in Nigeria, making Johnnie Walker the Icon of the new
If You Are The ideal Candidate
an experienced and influential marketer who knows branding,
communications, and considers all the drivers that will unlock brand
growth. You will be as comfortable resolving issues around performance
as you are developing brilliant creative work.
- You hold yourself and others
accountable for creative that does great things for both the consumer’s
lives and the brand’s bottom line. You drive change, work hard, and
ruthlessly prioritize, and care about building great relationships.
- You love the
brands you work on and know how to influence and inspire diverse groups
of people (from creative directors to sales directors to wholesalers) to
listen to and act on them.
Dimensions of the Role
for the delivery of the Annual operating plan on Johnnie walker,
balancing the delivery of the long-term brand strategy with short-term
- Management and Accountability for
implementation of Advertising & Promotion spend, driving for
efficiencies and Evaluation across all Brand activities and working
closely with procurement in the negotiation of costs with 3rd parties.
Leadership and Functional Responsibilities
- Leads team to deliver powerful brand plans across the Johnnie Walker trademark
- Accountable for delivery of the annual operating plan
- Performance and execution driven- committed to drive positive change in business performance.
- Grow yourself – committed to the development of yourself and others
- Ruthless focus on brilliant execution.
- The successful Candidate will be able to demonstrate the following key Diageo Leadership capabilities especially:
solutions – able to use imagination when finding solutions and perusing
breakthrough opportunities for the Johnnie Walker brand.
- Lead team to deliver powerful brand plans across the Johnnie Walker trademark
- Accountable for delivery of the F15 annual operating plan
- Support Spirits Brand growth with Marketing Manager by implementing the code for growth for Whisky
Qualifications and Experience Required
- University degree in marketing / business or other related discipline (2nd Class Upper)
- Proven and strong Brand and Trade marketing experience (8 years+)
- Clear understanding of Luxury & Lifestyle brand marketing.
- Experienced level capability on all Marketing Functional capabilities
- Experience of working on Status brands & understanding of Execution standards required for the demanding consumer.
- Budget & cost control management
Barriers to Success in Role
- Inability to influence a diverse set of stakeholders and build excellent relationships.
having a positive outlook, not focusing your energy on finding
opportunities and solutions that will transform the trajectory of
Johnnie Walker in Nigeria.
Method of Application
Interested and qualified candidates should:
Click here to apply online
Do you want to be up to date with current jobs in Nigeria? Click here to get Latest Job Alerts Daily!