Hayat Holdings Job Vacancy for a Brand Manager

Hayat Kimya is a leading player in the FMCG industry, and one of the biggest global companies established by Turkish investors. Thanks to the investment and export projects it has launched in neighboring countries, Hayat Kimya is rapidly turning into a global enterprise, employing 5,200 people today. Operating in six countries with systems that comply with European standards, Hayat Kimya reaches consumers through an export network spanning 101 countries.


The company produces detergents, hygienic pads and tissue at its Izmit factory. Home-care and hygienic products are manufactured at the Algeria Hayat DHC factory, hygienic products and tissue at the Iran Pars Hayat Healthcare Products Sehami Has factory, hygienic products and cleaning products at the Egyptian Hayat Hygienic Products S.A.E. factory, and cellulose and wrapping paper at the Bosnia-Herzegovina Natron HAYAT DOO factory. The R&D Center is Hayat Kimya's innovation base. With an investment budget of TL 9 million and a general budget of TL 8 million, it incorporates systematic approaches such as risk and innovation management into business processes. The main objective of the R&D Center is to design environment-friendly products in the FMCG segment.

We are recruiting to fill the position of:

Job Title: Brand Manager

Location: Nigeria

Job Description

• Developing mid and long term marketing strategies for the categories under responsibility,
• Developing and executing the yearly activity plan inline with marketing strategies ,
• Developing communication strategies in all channels (TV, radio, newspaper, PR, POP, sponsorship),
• Competitor analysis to senior management (Market shares, shelf prices, promotional activities, communication campaigns, PR activities, new product launches),
• Proposing and implementing necessary market researches after monitoring brand performances (performance tests, pre and post ad reports, customer satisfaction index etc.),
• Working closely with sales team to plan promotional activities to boost sales and increase product trials.
• Managing relations with international or local third parties: creative, media, BTL & PR agencies,
• Orienting the media planning department to create the media plan inline with brand communication strategies,

• Min. 5 years experience (Hygiene category experience will be an asset),
• Experience in a corporate firm preferably in FMCG sector (multinational company with international brand management experience),
• Having skills in leadership, team management, problem-solving mentality, analytical thinking,
• Having skills in using MS Office Programs,
• Being passionate, ambitious, success-oriented.
• University degree in a business related subject (preferably social sciences like management, economics, international relations etc.),
• Nigerian ; or Afro-American but lived in Nigeria from his / her childhood. (Turkish but lived in Nigeria from his / her childhood is a plus),
• Native Nigerian Pidgin English / Advanced English skills (Turkish knowledge is a plus),