Jobs
Jobs in a Telecom/Data-services Company in Victoria Island Lagos, June 2015
Stresert Services Limited - Our Client is a global leader in the
telecom/data-services sectors delivering wide range of affordable, high
quality and easy to use broadband access and communication services
across Africa.
We are recruiting to fill the position of:
Job Title: Product Specialist
Location: Lagos
Job Summary
- The Brand Specialist is required for the Marketing Department.
- The office holder will report directly to the Head of Marketing
and will be responsible for overseeing and managing different aspects of
the marketing cycle specifically relating to product branding &
packaging, campaign communications, pricing and promotion management.
Detailed Description
- Serve as the point-person for developing, implementing and
executing marketing initiatives and activities for the organizations
brand.
- These initiatives and activities include product branding,
campaigns (print, web, social media, broadcast, etc.), events, corporate
responsibility programs, marketing and sponsorships.
- Develop and institutionalize brand assets and enforce established standards.
- Ensure that the products & services resonate with current and potential customers.
- Execute marketing campaigns; in charge of managing and developing P&L and driving market growth.
- Responsible for sending out the right image thereby creating a
lasting impression among consumers; improve product sales and market
share.
- Oversee channel usage campaigns for retail outlet (shop and kiosk) merchandizing.
- Take the lead on customer acquisition projects and continuous improvement of the current. pricing portfolio.
- Plan and implement the use of targeted media to engage and convert different target audiences.
- Monitor market trends; carry out consumer research and oversee
advertising and marketing activities to ensure the right message is
delivered for the organisations products and services.
- Identify areas which to invest, based on consumer needs and
spending habits; looking at the pricing of products and analysing the
potential profitability.
- Generate names for new and existing products and services,
coming up with ideas for new packaging designs, including shape, size,
colours, fonts and imagery.
- Oversee the production of TV adverts, newspaper and magazine
advertisements, direct mail packs, email campaigns, websites, exhibition
stands, road shows and liaising with art designers, copywriters, media
buyers and printers.
- Develop brand standards and usage guidelines; check marketing copy from time to time.
- Supervise the signoff of marketing literature and campaigns,
liaising with legal and compliance personnel, ensuring the designs and
messages meet the company brand and regulatory guidelines.
- Monitor product distribution and consumer reactions through focus groups and market research.
- Co-ordinate the launch programme to external customers as well as employees.
- Create strategies to take advantage of market opportunities.
- Conceptualize strategic initiatives and implement details of a campaign.
- Execute strategies with cross-functional teams.
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
- Supervise brand content and manage access to brand assets.
- Track consumer and market insights by reviewing metrics such as
sales volume, market share, profit projections, pricing and
distribution, and by conducting consumer research
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.
- Work closely with departments such as customer service and sales to consult on package and product as it relates to branding.
- Write reports, specifications and creative briefs
Requirements, Education & Experience
- The successful candidate must have a first degree in Social
Sciences, Marketing or other related fields, a second degree (masters or
MBA) and professional membership will be an advantage.
- Candidates must have at least 4 - 6 years' experience in the
above capacity, preferably in a communications firm, corporate
communications/ brand units of recognized FMCG, Banking institution,
telecommunications or any other organisation with identified strong
brand.
Required Skills:
- S/he must display good negotiation skills, possess excellent
customer service skills, organisational & methodical skills, strong
brand management capabilities, strong research and analytical skills,
in-depth understanding of the company’s current products and future
concepts, very good listening skills, ability to think creatively and
innovatively, budget-management skills and proficiency, Professional
judgment and discretion, analytical skills to forecast and identify
trends and future challenges, familiarity with the latest trends,
technologies and methodologies in graphic design, etc.
Job Title: Brand / Product Specialist
Location: Victoria Island, Lagos
Job Summary
- The Brand Specialist is required for the Marketing Department.
- The office holder will report directly to the Head of Marketing
and will be responsible for overseeing and managing different aspects of
the marketing cycle specifically relating to product branding &
packaging, campaign communications, pricing and promotion management.
Detailed Description
- Serve as the point-person for developing, implementing and
executing marketing initiatives and activities for the organizations
brand. These initiatives and activities include product branding,
campaigns (print, web, social media, broadcast, etc.), events, corporate
responsibility programs, marketing and sponsorships.
- Develop and institutionalize brand assets and enforce established standards.
- Ensure that the products & services resonate with current and potential customers.
- Execute marketing campaigns; in charge of managing and developing P&L and driving market growth.
- Responsible for sending out the right image thereby creating a
lasting impression among consumers; improve product sales and market
share.
- Oversee channel usage campaigns for retail outlet (shop and kiosk) merchandizing.
- Take the lead on customer acquisition projects and continuous improvement of the current. pricing portfolio.
- Plan and implement the use of targeted media to engage and convert different target audiences.
- Monitor market trends; carry out consumer research and oversee
advertising and marketing activities to ensure the right message is
delivered for the organisations products and services.
- Identify areas which to invest, based on consumer needs and
spending habits; looking at the pricing of products and analysing the
potential profitability.
- Generate names for new and existing products and services,
coming up with ideas for new packaging designs, including shape, size,
colours, fonts and imagery.
- Oversee the production of TV adverts, newspaper and magazine
advertisements, direct mail packs, email campaigns, websites, exhibition
stands, road shows and liaising with art designers, copywriters, media
buyers and printers.
- Develop brand standards and usage guidelines; check marketing copy from time to time.
- Supervise the signoff of marketing literature and campaigns,
liaising with legal and compliance personnel, ensuring the designs and
messages meet the company brand and regulatory guidelines.
- Monitor product distribution and consumer reactions through focus groups and market research.
- Co-ordinate the launch programme to external customers as well as employees.
- Create strategies to take advantage of market opportunities.
- Conceptualize strategic initiatives and implement details of a campaign.
- Execute strategies with cross-functional teams.
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
- Supervise brand content and manage access to brand assets.
- Track consumer and market insights by reviewing metrics such as
sales volume, market share, profit projections, pricing and
distribution, and by conducting consumer research
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.
- Work closely with departments such as customer service and sales to consult on package and product as it relates to branding.
- Write reports, specifications and creative briefs.
Requirement Education & Experience
- The successful candidate must have a first degree in Social
sciences, marketing or other related fields, a second degree (masters or
MBA) and professional membership will be an advantage.
- Candidates must have at least 4 - 6 years’ experience in the
above capacity, preferably in a communications firm, corporate
communications/ brand units of recognized FMCG, Banking institution,
telecommunications or any other organisation with identified strong
brand.
Required Skill:
- S/he must display good negotiation skills, possess excellent
customer service skills, organisational & methodical skills, strong
brand management capabilities, strong research and analytical skills,
in-depth understanding of the company's current products and future
concepts, very good listening skills, ability to think creatively and
innovatively, budget-management skills and proficiency, Professional
judgment and discretion, analytical skills to forecast and identify
trends and future challenges, familiarity with the latest trends,
technologies and methodologies in graphic design, etc.
How to Apply
Interested and qualified candidates should forward their CV's to:
[email protected] using 'BRANDING' as subject of application.
Note: Wrong titled submission will not be attended to. Please be guided! Qualified candidates will be invited for interviews.