Michael Stevens Consulting Vacancy for a Brand Manager

Michael Stevens Consulting, is recruiting on behalf of its client to fill the position of:


Job Title: Brand Manager

Location: Lagos

Job Description

• Effectively market the company’s products to increase market share, through advertising, promotion, market surveys, new product development and all other means available.
• Work closely with Sales and other departments to maximize sales and develop new products and markets with the minimum investment in marketing activities.

• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
• Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
• Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
• Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.
• Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
• Establishing performance specifications, cost and price parameters, market applications and sales estimates.
• Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
• Managing the status of projects, product testing and the evaluation of external agencies.
• Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
• Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
• Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.

• MBA will be an added advantage, University degree, with marketing specialization an advantage.
• 10 years functional experience out of which 5 years should be in an equivalent Management level.
• A proven track record in building brands and launching new products.
• Good communication and written English skills.
• Basic level of marketing competencies. Some of these are consumer insights, concept development, consumer understanding & market research, advertising & communication, media & communication, packaging development, consumer promotion and project management.
• Previous experience with an International FMCG work within the Food/Beverage Sector will be an advantage.
• A Bachelor's degree in Business or Marketing.
• Have worked on the activation or promotion of FMCG brands.
• Experience in assisting with the Development of Brands.
• Work with a team that is responsible for the management of the Brands Budget.
• Strong experience in developing and implementing a strategy for all products in category