British Council Job in Lagos for a Marketing Manager

The British Council is the world’s leading cultural relations
organization and creates opportunities for people in the UK and
worldwide to understand each other, to work together and learn from one
another. We see this as crucial to building secure, more prosperous and
sustainable futures for us all.
We build trust and understanding
between different countries and cultures and develop strong
international links that are of benefit to people in Britain and the
rest of the world.

We are recruiting to fill the below position below:

Job Title: Marketing Manager

Location: Lagos
Reports to: Head of Communications Nigeria
Pay Band: PB7
Directorate or Region: Sub Saharan Africa
Department/Country: Business Services

British Council Operating Context

  • Nigeria is now officially the largest economy in Africa. It is
    also the most populous country with over 180 million citizens. The UK is
    its largest trading partner. Nigeria holds significant political power
    in the region and internationally and its society retains a positive
    attitude to the UK. Therefore, there continue to be major opportunities
    for the UK and British Council to build on our strong existing
    relationships with the Nigerian government, institutions and
    customers/audiences. However, there are complex and substantial risks to
    this work i.e. security and compliance. 
  • Nigeria is the British Council’s largest operation in
    sub-Saharan Africa with offices in 4 cities – Port Harcourt in the
    south, Kano in the north, Abuja the Federal capital and Lagos the
    commercial centre. We also have a number of project offices across the
    country. Our 200 staff work across a range of states delivering large
    scale contracts, partnership programmes, examinations, projects as well
    as services in Arts, Education & Society and English & Exams.
  • We are already achieving substantial impact and income (current
    annual income is £27.2 million) and have plans to grow and develop our
    impact further. Partners and clients include government, public and
    private institutions, foundations, private sector organisations and
    civil society. We work closely with the wider UK mission including DFID
    and UKTI. 


  • 42% of Nigeria’s population is under 14. The government has
    recognised that its Vision 2020 must address the aspirations of this
    young population as part of its drive to achieve peace and prosperity.
    This has led to unprecedented interest and investment in Education, the
    Arts and good governance.
  • This alignment with the UK’s priorities creates a growth
    environment for the British Council. To be successful in this, we need
    to build understanding with our UK stakeholders of Nigeria as an
    emerging economy with substantial commercial and development
    opportunities as well as the challenges they may be more familiar with.
    In this we will seek to integrate our approach with that of the wider UK
  • We intend to expand and scale up our existing programmes,
    contracts and services in the Arts, Education & Society, English
    & Examinations and develop offers to fill important gaps such as in
    Skills. We also intend to ensure that we have a good balance of
    partnership, customer services and client funded work across all these
    sectors. To do all this we need to create the right enabling
    environment. In addition to developing the professional and technical
    expertise of our staff, we need to support them to build their
    relationships within Nigeria, the region and the wider global network.
  • This will ensure we develop as well as adopt and use best
    practice. We also need rigorous and compliant frameworks to support our
    work in areas such as finance, tax & status, security, procurement,
    compliance and quality management. We have new premises in Kano and have
    a major premises project under development in Abuja. However, there is
    still more work to be done, especially in Lagos and Port Harcourt to
    ensure our premises and technology support our brand reputation for
    integrity, innovation and professionalism.
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Purpose of Job

  • To directly contribute to growing British Council Nigeria’s
    operation, building positive perceptions of the British Council and the
    UK, with the British Council as a leading global Cultural Relations
  • The post holder will be required to operate across a spectrum –
    taking a holistic approach to promoting the British Council brand and
    our position a global leader in cultural relations through to specific
    campaigns supporting the offer across each of the business units: Exams;
    Education; Society; Arts. S/he will demonstrate  a deep understanding
    of the organisation’s aims, stakeholders and target audiences, the
    Nigeria operating context and the ability to connect with operational
  • The post holder will also be the British Council Nigeria’s Brand Champion and custodian of standards.
  • As an effective member of the MarComms team and an efficient
    individual, the Marketing Manager will be responsible for developing and
    delivering high quality promotional material and campaigns across a
    range of channels, supporting the British Council Nigeria’s strategy and

Accountabilities, Responsibilities and Main Duties
Strategy Development and Implementation:

  • Develop, plan, deliver and evaluate the Nigeria Marketing
    strategy and plan, working with the Nigeria Executive and Senior
    Leadership Teams, the regional Comms and Digital team and relevant
    corporate teams. The Marketing strategy and plan will include agreed
    targets and reflect the strategic focus of the Nigeria operation.
  • As an ‘internal consultant’ to the business areas, provide
    support and direction on the creation, planning, delivery and evaluation
    of business specific marketing strategies and campaigns, which include
    market sizing, financial data, targets, customer segmentation,
    competitor analysis and market data

Collaborative Working:

  • Proactively engage with business leads and their teams to
    understand in depth the nature of the British Council’s operation and
    ambition, supporting effective marketing activities and credibility in
    the role
  • Coach and support individuals and teams – the internal customer.
  • Actively support equality and diversity and work to the British Council’s EDI policy at all times
  • As required, provide support to the wider MarComms Team and cover in the absence of the Director Communications

Continuous Professional Development:

  • Engage in professional networks and continuous professional
    development to ensure that knowledge, networks  and expertise are kept

Key Relationships

  • Director Communications and Digital and Social Media Manager
  • Key colleagues in Strategic Business Units (SBUs)
  • Suppliers including marketing, communications, PR and events management
  • Key partners and customer groups
  • Country Director, the Nigeria Executive Team and Senior Leadership Team
  • Regional Communications & Digital teams
  • UK based Marketing, Brand and Communications teams

Management and Delivery of the Marketing Function:

  • Manage the day-to-day activities associated with all marketing
    efforts, including: project management; commissioning content; content
    creation; creative development; campaign tracking and reporting as
  • Closely collaborate with business and project leads to develop
    an integrated and sustainable marketing approach, capitalising on common
    customer base, promoting synergies and economies of scale, and
    delivering maximum impact and business returns.
  • Track performance of marketing campaigns through measurement and analysis to understand effectiveness and ROI
  • Conduct quarterly reviews of market-specific strategies and
    action plans and develop initiatives that support country-specific
    marketing activities. 
  • Working with the Digital and Social Media Manager, drive the
    content and creative strategy for business areas on all digital
    platforms, including but not limited to websites and social media,
    e-mail marketing and digital campaigns.
  • Across all activities, manage brand guidelines to ensure all vendors and internal customers follow corporate standards.
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Sourcing of Good and Services, Supplier Management:

  • Working with business managers, lead on the commissioning
    (procurement) of MarComms services from external suppliers supporting
    projects, programmes and events, defining Terms of Reference to provide a
    clear brief to suppliers. Services include: PR; Events Management;
    Marketing; Communications; Media coverage. Ensure all campaigns are
    based on sound briefs that support business and brand objectives, are
    customer-focused, closely adhere to brand guidelines and are produced to
    British Council standards
  • Proactively manage the relationship with key suppliers and
    specifically the quality of service / value for money from suppliers
    engaged on specific activities
  • Lead on and manage the procurement of MarComms ‘collateral’ including but not limited to brochures; banners etc
  • Commission high quality and creative photography and videography which captures the essence and impact of our work.

Brand Champion:

  • To lead as the Country’s Brand Champion and custodian of brand
    standards across all channels of engagement, including digital and

Other Important Features or Requirements of the Job

  • The post holder will be expected to travel within Nigeria. As
    with any business that experiences peaks and troughs of activity, there
    is likely to be a need to work outside office hours from time to time.
    Occasional attendance at events at weekends and evenings.

Person Specification

Behaviours assessed during interview stage of recruitment process:

  • Making it Happen – Most demanding level
  • Connecting With Others – Most demanding level
  • Working Together – Most demanding level

Behaviours not assessed during recruitment process:

  • Creating Shared Purpose – More demanding level
  • Shaping the Future – More demanding level
  • Being Accountable – More demanding level

Assessment stage

  • The position holder will be required to demonstrate all six
    behaviours, on the job. These will be assessed during year end
    performance evaluations. 
  • Behaviours to be assessed during the interview stage of recruitment are referenced.

Skills and Knowledge (See The Generic Skills Dictionary for details)

  • Communication and Influencing skills (L3)
  • Using Technology  (L2)
  • Managing Project (L3)
  • Analysing data and problems (L2)
  • Managing People (L2)


  • Supplier management

Assessment Stage

  • Short listing and Interview


  • A minimum of 5 years of proven  experience in a similar role within the corporate sector, public /NGO sector


  • Experience in a similar role in an international organisation

Assessment Stage

  • Short listing and Interview


  • Degree level qualification in a relevant field or equivalent experience


  • Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing (or equivalent)

Assessment stage

  • Short listing

How to Apply
Interested and qualified candidates should:
Click here to apply

Click here to download job details (MS Word)

Click here to download BC Core Skills (pdf)

Application Deadline  14th August, 2016.

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