Fan Milk Plc recruitment for Research Executives

Fan Milk Plc
is a leading manufacturer and marketer of healthy, nutritious and
safe frozen dairy and non-frozen dairy food products with
distribution channels across the length and breadth of Nigeria.
Milk Nigeria is a well established and fast growing food processing
industry offering wide range of products.

Fan Milk Plc is recruiting to fill the position below:

Job Title: Research Executive
Job Purpose

  • Product and brand identity becomes increasingly important for
    any company in today’s competitive marketplace. Like many other FMCG
    companies, Fan Milk is increasingly concerned with creating a lasting
    impression among its existing and future consumers.
  • The key objective is to improve product sales and gain market
    share. The intention is to achieve this by making sure that the
    organisation’s activations and marketing activities send out a desired
  • The purpose of this role is to implement brand strategy,
    Innovation and new product development, create social media awareness
    and increase digital marketing and enhance traditional media awareness.
  • Fan Milk has been serving the Nigerian market with high quality
    products at affordable prices for more than 50 years. There is a need to
    revive and re-launch company’s existing products and brand as a whole.

Principal Accountabilities (IPE Factors: Impact & Innovation)

  • Developing Insights and understanding the Market and Marketing Dynamics
  • Analysis of product strengths and weakness vis-a-vis competition
  • Strong data analytics of current market trends, market surveys and volume share, pricing and share in shop data.
  • Drive Innovation, Renovation and new product development /launch processes
  • Developing & implement the Trade and Consumer promotion plans and strategies to drive brand growth
  • Development of advertising concepts and briefs, and implementing new mediums to increase awareness
  • E-marketing – manage Fan Milk’s social media profiles and
    presence, including Facebook, Twitter, Instagram, Google+ and additional
    channels that may be deemed relevant
  • Tracking studies of Dairy products and beverages in FMCGs
  • Write proposals, provide decision support and reliable research recommendation and appropriate research methodology
  • Conduct project briefings, in charge of price tracking, data
    collection and reporting research findings which include product testing
    and internal focus groups
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Work/Business Contacts and Authority (IPE Factor: Communication)

  • Fan Milk Management: Liaise with other Fan Milk Executives and senior managers as required.
  • Supply Chain & Production Team: Liaise with supply chain,
    including procurement, and Production team to implement Marketing
    support requirements and demand planning.
  • Customers: Structured and Ad Hoc meetings with relevant customers.
  • Relevant agencies and authorities.
  • Customers: Ad Hoc meetings with all relevant customers, Agents, Franchise takers, Distributors, etc.
  • Sales Team: Liaise with Sales team in implementing common business plan
  • Finance team: Liaise with finance to drive optimal P&L result.

Critical Qualifications/Skills/Experience (IPE Factor: Knowledge)
The Ideal candidate;

  • Must be a Graduate / HND in Social Sciences.
  • Convincing Personality, good planner, self –starter and committed to results
  • Good communication and presentation skills
  • Commercial acumen, confident, enthusiastic and persuasive.
  • Attention to details/Good Project Management Skills
  • Minimum of 5-7 years research management experience in FMCG/Research Firm(s).
  • Strong interpersonal skills to build good working relationships across all functions and markets.
  • Strong flare for numbers and very analytical

Learning & Career Opportunities
In this position, the incumbent will have an opportunity to acquire skills and knowledge in the following areas;

  • In-depth Knowledge of FanMilk and its competitors
  • Product development and brand strategy development
  • Improved analysis and reporting skills
  • Business development skills

How to Apply

Interested and qualified candidates should:
Click here to apply

Note: For suitable candidates, please be informed that the role is contract.

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