British Council Job in Nigeria for a Marketing Manager, Exams

The British Council is the world’s leading cultural relations
organization and creates opportunities for people in the UK and
worldwide to understand each other, to work together and learn from one
another. We see this as crucial to building secure, more
prosperous and sustainable futures for us all.
We build trust and
understanding between different countries and cultures and
develop strong international links that are of benefit to people
in Britain and the rest of the world.

The British Council is recruiting to fill the below position below:

Job Title: Marketing Manager, Exams
Directorate or Region: SSA              
Reports to: Head of Operations, Exams /Director of Communications          
Pay Band: Country Appointed PB6      
Duration of job: Indefinite      
Contact: Country Exams Manager    
Purpose of Job

  • To directly contribute to growing British Council Nigeria’s
    operation, building positive perceptions of the British Council and the
    UK, with the British Council as a leading global Cultural Relations
  • As an effective member of the Exams Team, with strong link to
    MarComms team, the Marketing Manager, Exams will be responsible for
    developing and delivering high quality promotional material and
    campaigns across a range of channels, supporting the British Council
    Nigeria’s Examinations strategy and offer.
  • S/he will demonstrate a deep understanding of the organisation’s
    aims, stakeholders and target audiences, the Nigeria operating context
    and the ability to connect with operational colleagues.

British Council Operating Context


Nigeria is one of the largest economies in Africa. It is also the
most populous country with over 180 million citizens. The UK is its
largest trading partner. Nigeria holds significant political power in
the region and internationally and its society retains a positive
attitude to the UK. Therefore, there continue to be major opportunities
for the UK and BC to build on our strong existing relationships with the
Nigerian government, institutions and customers/audiences. However,
there are complex and substantial risks to this work i.e. security and

Nigeria is the British Council’s largest operation in sub-Saharan Africa
with offices in 4 cities – Port Harcourt in the south, Kano in the
north, Abuja the Federal capital and Lagos the commercial centre. We
also have a number of project offices across the country. Our 200 staff
work across a range of states delivering large scale contracts,
partnership programmes, examinations, projects as well as services in
Arts, Education & Society and English & Exams. We are already
achieving substantial impact and income (current annual income is £27.2
million) and have plans to grow and develop our impact further. Partners
and clients include government, public and private institutions,
foundations, private sector organisations and civil society. We work
closely with the wider UK mission including DFID and UKTI.

42% of Nigeria’s population is under 14. The government has recognised
that its Vision 2020 must address the aspirations of this young
population as part of its drive to achieve peace and prosperity. This
has led to unprecedented interest and investment in Education, the Arts
and good governance. This alignment with the UK’s priorities creates a
growth environment for the British Council. To be successful in this, we
are building understanding with our UK stakeholders of Nigeria as an
emerging economy with substantial commercial and development
opportunities as well as the challenges they may be more familiar with.
In this we seek to integrate our approach with that of the wider UK

We are expanding and scaling up our existing programmes, contracts and
services in the Arts, Education & Society, English &
Examinations and developing offers to fill important gaps such as in
Skills. We are also working to ensure that we have a good balance of
partnership, customer services and client funded work across all these
sectors. To do all this we need to create the right enabling
environment. In addition to developing the professional and technical
expertise of our staff, we need to support them to build their
relationships within Nigeria, the region and the wider global network.

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This will ensure we develop as well as adopt and use best practice. We
also need rigorous and compliant frameworks to support our work in areas
such as finance, tax & status, security, procurement, compliance
and quality management. We have new premises in Kano and have a major
premises project under development in Abuja. However, there is still
more work to be done, especially in Lagos and Port Harcourt to ensure
our premises and technology support our brand reputation for integrity,
innovation and professionalism.

The Exams business in Nigeria has grown significantly in recent years.
We doubled our income and volumes between 2011 and 2013. In 2014/15 we
delivered 90,000 examinations, this financial year the target is 100,000
exams on a turnover of £8.5m. Nigeria examinations work encompasses
School exams, IELTS, and a wide range of academic and professional

Customer service, operational quality and compliance assurance are
critical to the business. Nigeria’s operating context means that risk
management and contingency planning will be ongoing areas of focus.
Developing flexible and appropriate delivery models will be critical in
responding to the challenges of working across the country. There are a
number of initiatives underway to address these needs. The Global New
Operating Model for Exams (GNOME) and Global Financial Change projects
are critical to our business plans.

The Marketing Manager role is a new role and the post holder will have
the opportunity to help shape the role and business development team.
The post holder will also have a working relationship with the new Head
of Business Development and Digital Manager roles based in the Exams

Accountabilities, Responsibilities and Main Duties
Strategy Development and Implementation:

  • Develop, plan, deliver and evaluate the Exams Marketing strategy
    and plan, working with the Exams Management Team, the regional Comms
    and Digital team and relevant corporate teams. The Marketing strategy
    and plan will include agreed targets and reflect the strategic focus of
    the Nigeria exams operation.
  • As an ‘internal consultant’ to the business area, provide
    support and direction on the creation, planning, delivery and evaluation
    of business specific marketing strategies and campaigns, which include
    market sizing, financial data, targets, customer segmentation,
    competitor analysis and market data

Management and Delivery of the Marketing Function:

  • Manage the day-to-day activities associated with all marketing
    efforts, including: project management; commissioning content; content
    creation; creative development; campaign tracking and reporting as
  • Conduct quarterly reviews of market-specific strategies and
    action plans and develop initiatives that support country-specific
    marketing activities. 
  • Working with the Digital and Social Media Manager (Exams), drive
    the content and creative strategy for business areas on all digital
    platforms, including but not limited to websites and social media,
    e-mail marketing and digital campaigns.
  • Across all activities, manage brand guidelines to ensure all vendors and internal customers follow corporate standards.
  • Closely collaborate with business and project leads to develop
    an integrated and sustainable marketing approach, capitalising on common
    customer base, promoting synergies and economies of scale, and
    delivering maximum impact and business returns.
  • Track performance of marketing campaigns through measurement and analysis to understand effectiveness and ROI
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Sourcing of Goods and Services, Supplier Management:

  • Working with product managers and Head of Operations, lead on
    the commissioning (procurement) of MarComms services from external
    suppliers supporting projects, programmes and events, defining Terms of
    Reference to provide a clear brief to suppliers. Services include: PR;
    Events Management; Marketing; Communications; Media coverage. Ensure all
    campaigns are based on sound briefs that support business and brand
    objectives, are customer-focused, closely adhere to brand guidelines and
    are produced to British Council standards
  • Proactively manage the relationship with key suppliers and
    specifically the quality of service / value for money from suppliers
    engaged on specific activities
  • Lead on and manage the procurement of exams team ‘collateral’ including but not limited to brochures; banners etc
  • Commission high quality and creative photography and videography which captures the essence and impact of our work.

Brand Champion:

  • To support the MarComms team to promote brand standards across all channels of engagement, including digital and print.

Collaborative Working:

  • Proactively engage with product and customer service leads and
    their teams to understand in depth the nature of the British Council’s
    operation and ambition, supporting effective marketing activities and
    credibility in the role
  • Coach and support individuals and teams – the internal customer.
  • Actively support equality and diversity and work to the British Council’s EDI policy at all times

Continuous Professional Development:

  • Engage in professional networks and continuous professional
    development to ensure that knowledge, networks  and expertise are kept

Key Relationships

  • Head of Operations, Exams
  • Nigeria Exams Team
  • UK based Marketing, Brand and Communications teams
  • Key colleagues in Strategic Business Units (SBUs)
  • Suppliers including marketing, communications, PR and events management
  • Key partners and customer groups
  • Director Communications and Digital and Social Media Manager
  • Exams Management Team
  • Regional Communications & Digital teams

Other important features or requirements of the Job
The post holder will be expected to travel within Nigeria. As with any
business that experiences peaks and troughs of activity, there is likely
to be a need to work outside office hours from time to time. Occasional
attendance at events at weekends and evenings.

Person Specification


Behaviours assessed during interview stage of recruitment process

  • Making it Happen – Most demanding level
  • Connecting With Others – Most demanding level
  • Working Together – Most demanding level

Behaviours not assessed during recruitment process

  • Creating Shared Purpose- More demanding level
  • Shaping the Future – More demanding level
  • Being Accountable – More demanding level

Skills and Knowledge

  • Communicating and Influencing – L3
  • Using Technology – L3
  • Managing Projects – L3
  • Analysing Data and Problems – L3
  • Teamwork.


  • Supplier management
  • Knowledge of the education and qualification system in the UK and Nigeria


  • A minimum of 5 years of proven experience in a similar role within an educational context (or corporate sector, public/NGO)
  • Track record with developing promotional campaigns online/offline communications to drive customer growth and/or sales growth


  • Experience in a similar role in an international organisation


  • Degree level qualification in a relevant field or equivalent experience


  • Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing (or equivalent)

How to Apply
Interested and qualified candidates should:
Click here to apply

Click here to download BC Behaviour (pdf)


  • As part of the recruitment exercise, shortlisted candidates will undergo recruitment tests in Lagos or Abuja.
  • Interviews to be held in Lagos only.

Application Deadline 26th October, 2016 

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