Business Unit Communications Manager Vacancy at The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
At The Coca-Cola Company you can cultivate your career in a challenging
and dynamic environment. We are the largest manufacturer and
distributor of nonalcoholic drinks in the world-selling more than 1
billion drinks a day. Unlock your full potential with a future-focused
company that is known and respected throughout the world.

The Coca-Cola Company is recruiting to fill the position below:

Job Title: Business Unit Communications Manager
Job ID: 36836
Location: Lagos
Job Type: Full Time
Travel Required: 25%
Job Summary

  • The strategic priorities of the Coca-Cola West Africa Business
    Unit (WABU) include building a high performance culture to drive
    productivity and sustainable and profitable business growth; and
    building strong community connections to grow corporate reputation,
    trust and social license across its 31 markets.
  • The Coca-Cola West Africa Business Unit Communications Manager
    role will support these priorities through developing and implementing
    strategy for internal communications to inform, engage and inspire our
    employees as well as strategies for external and consumer communications
    and engagements to sustainably grow the reputations of our Company and
  • The role will provide critical support in managing the
    ever-increasing public policy and regulatory risks in WABU’s diverse
    markets. Working within the framework of the Company’s Communications
    Policy, the BU Communications Manager will engage with a wide spectrum
    of stakeholders including the Company’s Leadership and associates,
    bottling partners, regional and international media, key influencers,
    government and regulatory bodies and consumers and the general public in
    communicating the Coca-Cola growth and impact story as well as growing
    consumer affinity for our brands.
  • The incumbent therefore must be familiar with the regional
    stakeholder and media landscapes; possess and apply expertise of
    regional communication practices to provide strategic communications
    counsel to the BU and its bottling partners; possess mastery of multiple
    communications disciplines and media to effectively engage with the
    diverse stakeholder spectrum; and manage projects to deliver on time and

Key Duties/Responsibilities

  • Internal Communication: Lead the development and implementation
    of internal communications strategies across the Business Unit to
    inform, engage and inspire associates.
  • Executive Leadership Communications: Develop and implement
    strategies for optimizing Thought Leadership opportunities on relevant
    issues through strategic sponsorships at regional level and in key
  • Issues Management and Crisis Communications: Provide crisis
    communications expertise to effectively support the BU Incident
    Management and Crisis Resolution (IMCR) process.
  • Budget Management: Manage the Function’s DME and OPEX budgets,
    providing monthly analysis and flagging risks to the BU PAC Director to
    guide spend decisions.
  • Sustainability Communications: Lead the development and
    execution of strategies to optimize impact communication of our
    signature programs, in liaison with the BU Sustainability Manager, The
    Coca-Cola Africa Foundation as well as our bottling and programme
  • Brands PR: Lead the PR agency to develop and implement high
    impact PR strategies in collaboration with the BU Marketing team and the
    Franchise PAC Managers
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Communication Complexities:

  • The BU Communications Manager will lead and drive internal and
    external communications excellence across a vast and diverse region of
    31 emerging and socio-economically challenged markets.
  • The individual will be responsible for ensuring consistent and
    seamless dissemination of internal communications in the BU’s three key
    working languages – English, French and Portuguese. 
  • The job holder will also be required to liaise regularly with
    counterparts in various bottling operations, the Group Office and
    Corporate (Atlanta).


  • Issues management in Media, Government and Community relations –
    should possess the requisite personal and professional skills and be
    able to leverage Company resources to effectively manage emerging
  • The job holder will support the IMCR process through developing
    and managing crisis communications, including media messaging and

Judgment and Decision Making:

  • Required to advise the PAC Director and BU Leadership team on
    strategic communications which impact the Company’s image and reputation
    and the effective management of high profile, risk situations.
  • Job holder must exhibit a high degree of sound judgement and may
    be required to be a final authority in the absence of the PAC Director.


  • This role will have responsibility for working with new media
    properties and tools to substantially shift our internal and external
    communications engagements from traditional to evolving digital/social
    platforms, including launching and effectively maintaining the Coca-Cola
    Journey initiative for WABU’s key countries. 

Supervisory Responsibilities:

  • Responsible for the design of processes and activities,
    objective setting and follow up performance evaluations, coaching &
    feedback and developmental plans.
  • Also responsible for managing agency relationships in key countries in the BU.
  • Direct Reports: One Intern (as may be available)
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Qualifications / Competencies / Skills:

  • Leader of Self & Leader of Others

Related Experience Requirements/ Qualifications
Technical Skills:

  • Working knowledge of the French Language
  • Professional Communications
  • Issues & Crisis Management
  • Media Relations
  • Social/Digital Media
  • Creative and Specialized Writing Skills
  • Multimedia/graphic design tools
  • Project & Budget Management

Generic Competencies: Refer to Competency Directory  and Provide between 3 – 7 of the highest priority competencies

  • Delivers Results: Focuses on the critical few objectives that
    add the most value and channels own and others’ energy to consistently
    deliver results that meet or exceed expectations.
  • Drives Innovative Business Improvements: Develops new insights
    into solutions that result in organizational improvements; promotes a
    work environment that fosters creative thinking, innovation and rational
  • Imports and Exports Good Ideas: Relentlessly seeks, shares and
    adopts ideas and best practices in and outside the Company and embraces
    change introduced by others.
  • Develops and Inspires Others: Builds and maintains relationships
    that motivate, guide, and/or reinforce the performance of others toward
    goal accomplishments. Develops self and others to improve performance
    in current role and to prepare for future roles; seeks and provides
    feedback and coaching to enhance performance.
  • Balances Immediate and Long-Term Priorities: Seeks to meet
    critical objectives while considering the impact of those decisions and
    activities on the ability to achieve long-term goals.

Required Experience

  • At least 7 years’ experience in Communications or Public Relations functions.

Educational Requirements

  • University/Bachelor’s degree
  • University/Advanced degree

Preferred Qualifications:

  • University Degree preferably in Communication, Journalism or
    English Language and related fields with a strong natural flair for
    writing and public speaking.

Cultural Diversity:

  • Working knowledge of the French language
  • Ability to engage across multiple cultures; Appreciation of cultural diversity
  • Ability to appreciate and engage with a diverse community of media
  • Ability to instil trust across diverse groups of critical influencers

Working Conditions:

  • Volatile economic and political environments

Travel Requirements:

  • 30% to 40% across region and international travels.

How to Apply

Interested and qualified candidates should:
Click here to apply 

Application Deadline  28th October, 2016.

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