FMCG Company Vacancy for a Brand Manager in Lagos

Lorache Consulting Limited - Our client, a conglomerate and well known FMCG, seeks to employ to its team of Brand Management, an experience Brand Manager with vast experience in organisational management and branding to occupy the post of:

Job Title: Brand Manager
Location: Lagos
Responsibilities

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

• Excellent written and verbal communication skills
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Budget-management skills and proficiency
• Strong research and analytical skills
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Comfort with CRM software
• In-depth understanding of the company’s current products and future concept.
• Proven working experience as brand manager (At least 3years)