General Manager Job in an Outdoor Advertising Company – JCDecaux

JCDecaux is the number one outdoor advertising company worldwide, with a
total of c. 1.1 million advertising panels in more than 75 countries.
The company’s revenues were €3,208 million in 2015.

JCDecaux is recruiting to fill the position below:

Job Title: General Manager
Key Responsibilities & Functions


  • To manage and develop relationships with all commercial landlord partners: public, private and corporate.
  • Identify new commercial landlord opportunities through which to grow the asset base in line with Group strategy.
  • Monitor public and private press/journals for new tender opportunities and liaise with ead Head Office on tactics.
  • Manage local asset placements to ensure quality of location and
    distribution are to JCDecaux standards and in line with landlords and
    advertising clients expectations.
  • Manage all capital expenditure per project to ensure costs are within budgets and in-charge dates are met.
  • Manage country capex report on a monthly basis.
  • Produce monthly development report and review with CEO Sub Saharan Africa
  • Manage new tender process with support from Head Office and
    Group, establishing effective communication with internal and external
  • Manage profitability of asset base with monthly review of revenue by panel and profitability per contract.
  • Work closely with C.O.O Sub Saharan Africa, Sales and Marketing
    Director Sub Saharan Africa, Development Manager Sub Saharan Africa, on
    new product development and services to ensure the asset base evolves in
    line with landlord partners and advertising client’s expectations:
    create new contractual opportunities through JCDecaux’s product/service
    global expertise – defining the development strategy.

Advertising Sales:

  • Ensure all countrywide/long term sales agreements are proactively managed to ensure renewal and growth.
  • Ensure top 10 advertising clients are proactively managed to grow JCDecaux share of advertising spend.
  • Identify new advertising clients and grow their share of advertising spend with JCDecaux.
  • Manage on a daily/weekly/monthly basis advertising sales
    performance against budget and targets: conducting weekly sales meetings
    to ensure focus across sales team and key objectives are set in line
    with local and Group sales strategy.
  • Review weekly/monthly year on year tracking of revenue performance per panel type, per network, per advertising client.
  • Ensure sales networks, in-charge dates and change of design
    requests are in line with agreed operational resources and cost
    forecasts: optimise this area – find the best balance.
  • Review and approve all sales commissions on a monthly basis
  • Review and agree sales forecasts on a weekly/monthly/annual basis.
  • Review and approve all advertising credits.
  • Approve all rate card discounts above established rules of engagement.
  • Avoid blank panels where possible using voidage agreements or other local initiatives without reducing profitability.
  • Grow engagement and revenues in digital content creation – support from Head Office.
  • Grow ‘Activations’ and revenues across country.
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  • Review on a monthly basis the operational performance against
    planned and reactive maintenance against contractual and internal KPIs,
    especially cleanliness of assets, site presentation, illumination,
    digital quality, poster presentation, printing quality.
  • Review management of digital spare parts repair within and out of warranty.
  • Review all capex projects to ensure product delivery and on site
    works are to Group standards, on time, on cost and in-charge dates are
  • Liaise with COO for any operational support and guidance,
    escalating any major issues with immediate effect. Head Office will
    drive and remedy all operational issues.
  • Produce monthly Operations report, in conjunction with Operations Manager and review with COO Sub Saharan Africa.
  • Review operational flexibility to ensure, within reason,
    changing demands from both landlords and advertising clients can be met.
  • Review all advertising credits due to operational performance and agree action plans to prevent re-occurrence.
  • Ensure management of operational data and systems are line with Group standards.
  • Review flighting performance to ensure on time and right first time targets are met.
  • Review printing performance to ensure on time and right first time targets are met.
  • Ensure flighting and printing costs are in line with Group benchmarks.
  • Ensure flighting and printing contracts, in accordance with Group standards, are in date and signed by authorised signatories.
  • Review reactive performance against landlords and advertising
    sales complaints and escalate to COO where required: target is same
  • Review cleanliness and orderliness of employees, vehicles, depots and storage.
  • Review monthly stock checks and records of plant/PPE/tools receipt by employees.
  • Review people, vehicle, asset quality, electrical, mechanical and structural inspection action plans.
  • Review Health & Safety action plans on a monthly basis.
  • Review operational opex on a monthly basis to ensure within budget.


  • Review country P & L on a monthly basis reviewing all revenues, rents, operational and other costs.
  • Review and approve all purchase orders in line with Head Office processes.
  • Approve all recruitment and salaries in line with Head Office processes.
  • Escalate with immediate effect any concerns to the relevant Head Office Director.
  • Produce monthly Finance report, in conjunction with Finance Manager/Accountant and review with CFO Sub Saharan Africa.

Skill Requirements

  • Sales oriented person
  • Strong interpersonal skills across a broad spectrum, ranging
    from negotiation, communication, mentoring and essential leadership
  • Easy adaptation to differing cultural and language barriers, relative to each market within country.
  • Strong and proficient administrative skills across all business
    disciplines as well as a methodical, disciplined and accurate reporting
    approach to all business requirements
  • Excellent client-service and selling skills, with an affinity
    and ability towards listening to what our client’s needs and
    requirements are at all times
  • A “stand-alone” entrepreneur, with confident ability to lead
    others, to make the right decisions and to deliver what is best for both
    the advertiser and our shareholders
  • Someone who is passionately driven by a personal desire to succeed and be rewarded for delivered success
  • A person wanting a professional career and not just a short-term solution to a career problem or career change
  • Someone who has a genuine interest in the varied opportunities
    that Africa provides as well as a desire to travel and experience life
    in a broader-scope than is typically the ‘norm’
  • A presentable and tidy appearance at all times, reflecting a
    high level of professionalism, integrity and interest levels in full
    accordance with the seniority of the position
  • The ability to deal with a multitude of diverse challenges
    requiring a strong and calm attitude to being able to logically cope
    with these pressures and frustrations that at times arises and which may
    frustrate ‘normal’ business practice
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Key Performance Indicators

  • Achieve country EBITDA target
  • Retain key contracts
  • Quality of assets
  • Health & Safety
  • Retain key staff
  • Win new tenders
  • Grow top 10 advertiser revenue
  • Introduce new advertisers


  • Must have at least 5 – 7 years commercial and managerial experience
  • 2 years’ experience Country responsibility for P & L is a plus
  • Local language Yoruba would be a plus
  • Knowledge on media industry would be advantageous
  • Direct and coordinate the core functions of the country
    including Development, Sales, Operations and Finance ensuring each
    element is evolving through a culture of continuous improvement and the
    impact on each department is managed in a balanced way.
  • Grow an ambitious attitude across the departments, encouraging
    creativity and swift problem solving underpinned by the JCDecaux quality
    policy and Group quality & safety standards. Drive the country
    performance in an entrepreneurial style taking personal ownership of the
    performance of each department resulting in strong profitability
  • Must be proficient in English (written and oral)
  • University graduate
  • Previous experience in Nigeria and Africa would be advantageous
  • Nigerian Citizen
  • Strong network in Lagos would be advantageous

How to Apply
Interested and qualified candidates should:
Click here to apply

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