Guinness Nigeria Plc Job Vacancies in Nigeria, November 16th 2016

Guinness Nigeria Plc – We are Guinness Nigeria, member of Diageo Plc the
world’s leading premium drinks business with an unrivalled collection
of beverage alcohol & non-alcohol brands across the Spirits, Wine
& Beer categories.
Guinness Nigeria operates a Total Beverage Alcohol (TBA) business and
currently operates on 3 sites within Nigeria with a portfolio of
products including Stout, Malta, Lager, Spirits and Ready to drink
brands. Nigeria is the 2nd largest market for the Guinness Stout brand
globally. It is quoted on the Nigerian Stock Exchange and a significant
player in the national economy.

Guinness Nigeria Plc is recruiting to fill the job positions below:

Job Title: Media and Partnerships Manager
AutoReqId: 53861BR
Location: Lagos
Function: Marketing
Type of Job: Employee
Reports To: Consumer Connections Manager

  • Guinness Nigeria is an iconic business that delivers significant volume and profit to Diageo (parent company).
  • The Media & Partnerships Manager will be instrumental in
    furthering Integrated Consumer Connections team capability, in line with
    the transformation agenda strategy for Guinness Nigeria Plc. Over the
    last three years the Consumer Connections Planning team has been
    transformed within the Diageo business.
  • This has seen the team improve on its accountability over media critical investments within specific brand programs.

Purpose of Role

  • The Media & Partnerships Manager, in conjunction with the
    media agency (AOR) partners and other IMC team members, is expected to
    deliver brilliant results in all core creative Idea amplification,
    impactful Connection Planning & and full IMC plan execution with
    emphasis on media (paid, owned and earned).

Key Decisions

  • Lead development, judgment and ability to evaluate the Media Plan, Sponsorship & Partnership opportunities
  • Decision-making accountability impacting total Marketing A&P (based on % allocated to Media).
  • Critical judgment on day-to-day requirements with the agency based on agreed protocol and processes.

Top Accountabilities
Integrated Marketing Communication (IMC) Development:

  • Partner with local media agency partner & sundry partner
    vendors to amplify the brands’ core creative idea into key connection
    points with emphasis on media (paid, owned, earned & shared). 
  • Apply best media & partnerships practices from
    global/regional sources and implement emerging frameworks (paid, free,
    and owned media).

Media/Asset Strategy Development:

  • Partner with Brand team, Procurement team, Consumer Connections
    team and agency partners to optimize media & partnerships investment
    strategies and plans.
  • Explore relevance of key partnership assets & properties
    across multi-channels – fit-for-purpose to drive Impact, Reach &
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Agency Relationship Management:

  • Lead media agency relationship, managing resource allocation and quality control (timing, cost, creative delivery). 
  • Maintains contacts within the media industry.
  • Participate in the negotiation and maintains relationship with media suppliers.

IMC Plan Execution:

  • Lead to full execution of media plans within IMC plans-ensuring
    clear links to core creative idea and leveraging brand strategies. 
  • Manage clear processes/routines with key partners (e.g. media
    owners, brand ambassadors, agencies, etc.) to ensure plans are executed
    on time/ in-budget and coordinated across key constituents as needed. 
    Manage clear execution and related “post-mortems”.

Qualifications and Experience Required

  • University degree in any of the numeric disciplines / Marketing or other related discipline.
  • 5-6 years’ experience either within an FMCG organisation with a
    media planning, sponsorship & key media assets focus, or a media
    agency background
  • Proficient-Expert level in media analytics to identify and
    optimize media investment strategies and plans to connect with our
    consumers. Analyse media impact on core brand metrics and business
  • Proficient-Expert level in leveraging financial rigor to prioritize and allocate resources effectively.
  • Proficient-Expert level in measuring financial and equity impact of investments and institutionalizes learning.

Policies highly relevant to the Marketing Function:

  • Diageo Marketing Code, Environment Policy, Competition &
    Anti – Trust Policy, External Communications Policy, Anti-corruption
    Policy, Occupational Health and Safety Policy, Corporate Security
    Policy, Employee Alcohol Policy, IMS Policy, Anti-discrimination &
    Human Rights Policy.
  • In addition,the Company has 15 (fifteen) global policies and a Code of Business.

Interested and qualified candidates should:
Click here to apply for this Position

Job Title: Influence and Advocacy Manager
Auto Req ID:
Reports to:
Consumer Connections Manager
At Guinness Nigeria, we believe in a growth model which focuses on recruitment, driving brand fame, spending on media, doing activities at scale and ensuring a strong physical availability. In order to build brand fame we need our brands to be talked about, engaged with and shared: be stories in action.

We must ensure that our business has an ‘editorial mind-set’, predict
consumer conversation and root our brands within these conversations and
culture. We need our brands to maximize the value of ongoing
relationships with influencer who can add credibility, build advocacy
and deliver incremental reach.
Role Purpose

  • The Influence and Advocacy Manager is responsible for ensuring
    our brands think in a way which leverages influence and advocacy
    effectively and that our plans are executed to maximize this.
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Top Accountabilities
Ensuring our brands get talked about and drive brand fame:

  • Holding the business to account to ensure Diageo’s brands get
    into consumers conversation and that our brand’s stories are 
    newsworthy, interesting to influencers and drive consumer engagement,
    sharability & talkability
  • Accountable for understanding local culture/conversations /
    tensions and ensuring our brands have a credible place within these
    through stories, content and campaign executions

Leading our brands to be present within cultural Interest areas:

  • Acutely culturally aware; the role has a heavy external focus is
    well connected and knows people or is great at building powerful
    relationships to drive innovative, credible relationships and
    opportunities for our brands to make coverage, ideas and partnerships

High performing team internally & externally:

  • Driving a business shift to be agile, respond quickly to
    opportunities and express our purpose in a culturally relevant ways
    through content and stories
  • Building direct influence relationships with key people and
    supporting team in their influence footprint; increasing Diageo’s
    reputation and delivering award winning work. Being a visible and vocal
    voice of Diageo brands in the market
  • Responsible for building capability in Influence & Advocacy across the Marketing team and partners

Qualifications and Experience Required

  • University degree in Marketing / Business or other related discipline. Postgraduate Qualification is an advantage
  • 3-5 years’ experience in a similar role with a strong foundation in a consumer engagement environment
  • Be a strong and visible leader internally and externally who
    constantly pushes the business in this direction & lead the team to
    deliver great work across all brands, interest areas and countries
  • Ability to drive the Marketing Leadership Team’s (MLT) thinking
    forward and leverage the MLT team to deliver against fame outcomes
  • Track record of bringing successful new thinking into a
    business, leading business change and experience of experimentation and
  • Have a deep knowledge of what it takes to get into consumer
    conversation and confidently drive the MLT and business to follow this.
  • Possess real passion for Influence & Advocacy, and a drive
    to always push and apply new approaches/thinking from plans through to
    execution within PR, Social & Content. Be a confident, outgoing and
    experienced  networker

Interested and qualified candidates should:
Click here to apply for this Position

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