Social Media Expert Job Vacancy in a Healthcare Company in Lagos

Hamilton Lloyd and Associates – Our client is a start–up healthcare
company headquartered in the UK with presence in Nigeria and with
immediate expansion plans across Africa; with a focus on the delivery of
specialized digital healthcare services across the country.

As part of
the set-up of the Nigeria office, they are looking to hire young,
vibrant and driven candidates to fill the position below:

Job Title: Social Media Expert
Job Summary

  • The Social Media Manager will implement the company’s Social
    Media marketing. Which includes content strategy, develop brand
    awareness, generate inbound traffic and cultivate leads and sales.
  • He/she shall be responsible for designing and implementing relevant content on all the social media platforms.

Job Responsibilities

  • Lead social media activities including content development and
    daily management of Facebook, Twitter and other social media platform
    accounts, increasing engagement with diverse audiences.
  • Design digital media campaigns aligned with business goals.
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Lead social listening activities and turn insights into actionable recommendations.
  • Work with multiple team members to recommend, develop, and implement new strategies to achieve organizational objectives.
  • Manage end-to-end digital projects.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user generated content
    surrounding the business; Report notable threats to appropriate
  • Analyse campaigns and translate anecdotal or qualitative data
    into recommendations and plans for revising the Social Media campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
  • Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.
  • Monitor ROI and KPIs.
  • Stay up-to-date with digital media developments.
  • Establish our web presence to boost brand awareness.
  • Maintain a strong online company voice through social media.
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
  • Conceptualize, coordinate, and prepare client-ready content including images and video.
  • In coordination with Creative Services that meet both company and client standards and needs.
  • Suggest and implement direct marketing methods to increase profitability
  • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Develop a strategy and implement a proactive process for capturing customer online reviews.
  • Monitor online ratings and respond accordingly.
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Man Specification

  • Education: BSc or BA degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field
  • Experience Required: Minimum 4 years of experience leading
    social media outreach as a part of integrated health communications

Required Skills/Abilities:

  • Excellent verbal, interpersonal, and written communication skills
  • Proven work experience as a Digital media specialist or Digital marketing manager
  • Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
  • Results-driven, creative thinker with innovative approach to problem solving
  • Experience with effective content development
  • Knowledge of plain language principles
  • Innovative and pace setters
  • Not afraid to push the envelope
  • Motivation to work hard and have a track record of performance
  • Team Player
  • Additional qualification in web design or animation is a plus
  • Experience with visual communication principles
  • Familiarity with web design and content management systems
  • Strong team orientation with a focus on collaboration
  • Demonstrated client relationship skills working in a dynamic client environment
  • High attention to detail with the ability to manage multiple ongoing activities
  • Strong analytical, problem-solving and decision making capabilities
  • Excellent analytical and project management skills
  • An ability to multitask and perform under tight deadlines
  • Strong verbal and written communication skills

How to Apply

Interested and qualified candidates should forward their CV’s to: kindly make the subject of the mail the job title

Note: Only successful candidates will be contacted

Application Deadline  15th November, 2016 

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