Jobs
Guinness Nigeria Plc Vacancy for a Senior Brand Manager
Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria
operates in the unique and fast growing alcohol industry of over 15mhl
beer potential. It is the only company that does Total Beverage Alcohol
(TBA) in Nigeria. It’s an on trade dominated market but with a fast
growing off trade channel.
We are recruiting to fill the position below:
Job Title: Senior Brand Manager, Innovation Commercialization
AutoReqId: 56449BR
Location: Lagos
Function: Marketing
Type of Job: Employee
Reports To: Portfolio Director Innovation and Lagers
Context/Scope
- Innovation is a key pillar of the Nigerian Performance Ambition.
To deliver the Guinness Nigeria F18 Performance Ambition, this role
will lead the commercialization of a compelling Innovation pipeline and
commercial execution calendar driving visibility of total innovation
performance and ensuring executional diligence.
- The role holder will play a critical support role in working
with the Portfolio Director, Innovation and Lagers to drive the
transformation of our end to end innovation process, systems and
disciplines, specifically ensuring the organization delivers the
commercial step change in innovation implementation and execution
critical to our success.
- The role holder will work with the brand and innovation project
management teams to drive commercial rigor into our planning,
performance management and reporting ensuring teams drive to clear
action from insight.
Purpose of the Role
- To lead brilliant execution of innovation in the field.
- Working with the Portfolio Director Innovation and Lagers to
ensure the organization delivers the commercial step change in
innovation, implementation and execution critical to our success.
- Provide oversight of the full innovation and brand change plan
and commercial calendar and ensure the commerciality of the plans and
execution detail, discipline and timelines are met.
- Provide local market expertise and rigor in commercial planning,
volume, distribution build and Return on Sales (ROS) modelling on all
innovation projects through the gate development process.
- Champion the commercial innovation scorecard, tracking and reporting innovation performance and management of our interventions.
Leadership Responsibilities:
- Be an inspirational leader across innovation priorities,
bringing discipline, edge and execution rigor in innovation standards
and commercial accountability.
- Champion the performance management culture through innovation commercialization and be a role model in living the winning mind-set.
- Be a disciple for rigorous planning within innovation projects to improve our launch execution and commercial readiness behind all innovation/brand change projects
- An effective business partner to CLT, customer marketing and DSM’s in innovation planning and execution.
Top Accountabilities
- Work with the Commercial Leadership Team (CLT) and cross
functional performance management routines to drive the step change in
innovation implementation and execution critical to business success.
- Work with the innovation project managers to provide commercial expertise and rigor in planning of volume, distribution build and ROS modelling on all innovation projects through the gate development process.
- Drive the visibility and performance management of the commercial innovation scorecard, tracking and reporting innovation performance and management of our interventions.
- Recognize and celebrate great commercial innovation execution where we see it and call out poor execution with remedial action where we fall short.
- Build and lead the full innovation and brand change plan and
commercial calendar and ensure the commerciality of the plans and
execution detail, discipline and timelines are met.
Qualifications and Experience
- University degree in Marketing or any other related discipline. Postgraduate qualifications an advantage
- 8 years’ experience either within an FMCG organization within
commercial or customer marketing with exposure to or direct experience
in innovation project management or commercial implementation.
- Proven strength in commercial planning and strategy working successfully with Sales teams.
- Excellence in terms of interpersonal skills and ability to
brilliantly manage relationships with internal and external stakeholders
How to Apply
Interested and qualified candidates should:
Click here to apply