Chief Marketing Officer in a Leading FMCG Company

CornerStone Staffing - Our client, a big player in the FMCG Industry, is looking to recruit a suitably qualified candidate to fill the position below:     Job Title: Chief Marketing Officer Location: Lagos Job Description

• This role is will be responsible for all aspects of marketing strategy and execution, using digital channels to acquire new customers and activate existing ones.
• This candidate should have a track-record of driving significant revenue impact ideally in a marketplace environment and the capacity to attract, build and lead a multi-functional team of top-level, high-performing marketing leaders.
• The CMO will report to, and work closely with, the Chief Executive Officer and work effectively with the entire management team.

• Develop and own marketing strategy and execution across key channels including website, email, SEO, affiliate marketing, mobile apps, co-marketing, PR, web & mobile advertising, social and events to drive revenues, enterprise sales, and partner engagement.
• Drive growth through both B-C and B-B-C distribution channels using digital as well as non-digital tactics.
• Develop customer segmentation, competitive analysis/market intelligence, prospecting, lead generation, and channel management
• Leverage data and analytics to drive business and customer insights
• Create and measure focal metrics around the business such as conversion rates, user acquisition, user satisfaction as well as renewal and engagement rates
• Define and implement protocol to track major and minor KPIs throughout the marketing department
• Analyze the competition and review results of market research adjusting the company’s marketing strategy accordingly
• Manage agency roster and relationships for digital and media partners

• 8+ years of marketing in a consumer business, bringing experience building strong brands for companies with best-in-class digital experiences for large, global audiences.
• 3+ years of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
• Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention.
• Proven ability to drive results by consistently seizing opportunities to push the envelope to drive outsize performance in key metrics.
• Expertise generating, prioritizing, testing, and delivering on ideas that could drive 10 percent growth as well as 10x growth.
• History of innovation in online B2B or BtoC marketing.
• Experience using demand generation tools and techniques, including marketing automation software and CRM systems.

• Personality that is leadership-driven, goal-focused, self-motivated, creative, flexible and adaptable to new situations.
• Strong creative and strategic problem-solving skills.
• Strong people leadership experience managing large teams or direct reports with a demonstrated record of recruiting, retaining and training top talent.
• Strong strategic and creative thinker.