Latest Job Vacancies at Jumia Nigeria,

Jumia is Africa's leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC. We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey in the position below:     Job Title: Business Analyst Location: Nigeria Job Type: Full Time Responsibilities

• As Business Analyst , you will manage all facets of customer experience data -from web analytics to voice of customer data -for Jumia.
• The incumbent will identify business problems and customer pain points, formulate hypotheses, develop analytic plans, conduct the analysis, synthesize conclusions into actionable solutions, and help implement recommendations for customer experience programs.

• Develop actionable insights from multiple data sources
• Quantify the impact of programs and campaigns through reporting and analysis
• Oversee analytics for all channels and voice of customer programs (e.g., NPS, etc.)
• Partner with key stakeholders to provide data-driven insights to inform business and CXP decisions
• Lead the development and execution of a periodic reporting framework in collaboration with other team members
• Conduct relevant customer behavior analysis, competitive analysis and industry research
• Derive insights from data to suggest, create, and execute tests that drive improvements to conversion rates and customer satisfaction scores
• Create holistic dashboards by pulling data from different data sources
• Provide expertise and guidance to business on: Segmentation, Campaign analysis, analysis of performance, benchmarking, propensity-to-buy and response modelling
• Understand relevant technology applications

• Bachelor's Degree in Economics, Statistics, Engineering, or other related discipline.
• 3 - 5 years of related professional hands-on experience working with data/analytics dashboards
• Experience with at least one key analytics tools to develop actionable insights from multiple data sources (e.g., Excel graphics, PowerBI, Qlikview, Tableau,)
• Knowledgeable of statistical analysis, quantitative analytics, forecasting/predictive analytics, and multivariate testing (A/B testing)
• Capable of explaining complex analytical methodologies and concepts in nontechnical language
• High level understanding of data management, e.g. MS SQL, or other tools

• A unique experience in an entrepreneurial, yet structured environment
• The opportunity to become part of a highly professional and dynamic team working around the world
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures.

• You will be responsible for developing and leading the strategic plan and vision for digital platform development: website content, ecommerce, personalization, testing, marketing, and digital technology.
• The role also entails working hand in hand with the commercial team on planning and ensuring country targets are being respected.

• Achieve country marketing performance given business targets. This includes budget allocation and monitoring to maximize return of investment per customer. With help of the marketing mix, anticipating the business direction, considering country specifics and best practices.
• Together with commercial team, define and plan monthly sales campaign
• Coordinate across marketing teams (online, CRM, shop, design, PR, offline), monitoring execution and reporting on campaign performance
• Keep team's workflow and deadlines aligned with overall campaign goals
• Own event calendar, anticipate marketing planning given business strategy
• Execute and monitor on marketing contribution campaigns to further develop and professionalize processes.
• Anticipate and evaluate issues as they arise by working in close collaboration with the country teams and deliver plans to counter in line with the business targets.
• Guide channel managers to prepare long-term channel roadmap for technical developments and channel improvements.

• Long term strategy planning: Communicate on the mission, translating business targets into a marketing plan and breaking it down into marketing KPI´s to improve marketing efficiency;
• Best practices: Ensure marketing plans and strategies are benchmarked against other countries and companies;
• Process & Elaboration: of marketing planning deliverables (automation, processes, planning, budgets, storyboards) and documentation (functional specifications, user manuals);
• Internal communication: Organize, participate and lead a monthly meeting with all stakeholders with the aim of adjusting the marketing plan and operational feedback;
• Growth strategy: Work in synergy with the marketing and category management team to identify new growth opportunities and ways in which to improve our presence in Africa through the campaigns promoted.

• Coordinate department/vertical specific reporting that will feed the marketing efficiency plan;
• Present post-mortem campaign efficiency to Global Head of Marketing, country MD´s and other stakeholders as required;
• Forecast, evaluate, measure and report on marketing effectiveness and ROI; report it on a weekly basis to MD’s, the Global Head of Marketing and other Marketing Heads.

• Actively anticipate to the definition of the Marketing plan;
• Participate and propose potential global marketing process & strategy improvements;
• Act as a senior marketing advisor and business partner to the Global Head of Marketing; MD´s and other PMO’s;
• Coordinate with Global Head of Marketing by producing business analyses and benchmarks that will serve to propose tactical and strategic decisions for marketing planning.

• Bachelor's Degree and 8+ years digital marketing experience, preferably in the technology and/or marketing sector, agency experience is a plus.
• 5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)
• High-growth, early-stage marketing experience with a proven track record of scaling spend without compromising efficiency
• Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modeling, etc.
• Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required
• Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, HubSpot or other marketing automation platform, and all social content platform

• A unique experience in an entrepreneurial, yet structured environment
• The opportunity to become part of a highly professional and dynamic team working around the world
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures