Current Job Vacancies at CasaBella Beauty

HealthPlus Limited - Our sister company, CasaBella Beauty, is a one-stop store for beauty and grooming solutions for men and women. CasaBella International was incorporated in 2008 and became the exclusive distributor for Revlon in Nigeria. The first CasaBella store opened in Lagos in 2010 and today, CasaBella Beauty is the fastest-growing retailer of beauty supplies in West Africa. We are recruiting to fill the position below:     Job Title: Creative Development Officer Reference HP/M&C/18 Location: Lagos Contract Type: Permanent Job Functions

• Creative, Design, Information Technology
• Industries: Digital, ICT - Information & Communications Technology, IT - Information Technology, Marketing, Media, Retail.

• Support the Creative Development Manager and Marketing team at large for all creative development processes.
• Provide insight as may be needed for an efficient and effective output of the creative unit of the Marketing department.
• Collect creative Briefs across functions as required with the intent of sharing insights and big ideas for execution with team
• Understand Products, Interpret, gain and communicate insights on the target audience and use these effectively in the execution of all creative material.
• Design, develop and direct employee exercises, discussions and simulations.
• Ensure all round compliance of creative material to all Brand elements including Corporate and visual identities and brand value proposition for HealthPlus and CasaBella
• Provide quality control over concepts and projects to ensure brand consistency.
• Ensure that every creative execution meets all quality assurance parameters as set out in the brand manual.
• Manage multiple creative execution projects from concept through to completion with supervision from the Creative Development Manager.
• Develop, recommend and monitor corrective and preventive actions.
• Manage concepts, oversee and fulfil copywriting responsibilities, and lead all creative development processes and executions.
• Oversee the update of the Corporate Identity Manual
• Developing and deploying internal communications aimed at culture alignment and brand buy-in among staff
• Developing and deploying email marketing campaigns
• Designing intelligible user interface and User Experience Creatives
• Must have an eye for little details enough to spot first level errors on creative materials for HealthPlus and CasaBella
• Must be proficient and skilful in the use of Adobe Suites
• Animation and Motion Graphics skills will be an added advantage
• Must ensure brand compliance with branch expansion sticking to laid down processes and Brand Guidelines.

• 2-3 years proven graphic designing experience.
• A strong portfolio of design.
• Up to date with industry leading software and technologies (InDesign, Illustrator, Photoshop, Corel Draw etc).
• A keen eye for aesthetics and details.
• Excellent communication skills.
• Ability to work methodically and meet deadlines.
• Must have at least an B.Sc in any discipline.
• Degree in Design, Fine Arts or related field is a plus.
• Animation skills is an added advantage.
• Has a desire to know more, and is open to all possibilities.
• Creative/Advertising Agency work experience is an added advantage.
• Excellent Time Management in creating, prioritizing and delivering on projects.

• Creative,Data Capturing,Design,Information Technology
• Industries: Digital,ICT - Information & Communications Technology,IT - Information Technology,Marketing,Retail

• Manage and coordinate with consistency all the internal communications activities for the Group- HealthPlus and CasaBella, to ensure clarity and transparency.
• Build profile of business and management team internally within the Group, with a focus on ensuring employees at all levels have a clear understanding of strategy, business capabilities and achievements, thought leadership, management expertise, and community initiatives.
• Manage and co-ordinate the development of all internet content and Website, intranet sites and structure/design/issuing of internal e-newsletters are properly crafted and sent. Basically take ownership of the development and operations of all Digital Assets.
• Develop overall participation of employees on intranet engagement – a social driven crowd sourced community.
• Manage and co-ordinate all social media communication; content Strategy, Content Calendar Management across social media channels, Campaign Planning and Management
• Be wholly responsible for Public Relations Engagements, building healthy relationships with Media Stakeholders for reputation management

• Drive digital marketing initiatives that will drive online acquisition, digital channel utilization as well as brand awareness.
• Develop and manage end to end Digital Marketing campaigns, working closely with Retail Operations, to drive and manage the deployment of media strategy on Paid, Owned and Earned media across Online/Mobile channels
• Manage digital marketing budget and internal communications budgets within limits, with a culture for cost management and a ROI mindset.
• Understand and drive the deployment of Performance of CPA/CPL/CPC/CPM model in Paid Media for Online Customer Acquisition
• To maximize SEO implementation and improvements to the site content and overall user experience.
• Drive implementation and tracking of Social Media campaigns, grow fanbase and followership across platforms such as Facebook, LinkedIn, Twitter and Instagram and generate quality/convertible leads for HealthPlus and CasaBella respectively
• Implement the use of Social Media Listening tools to proactively pick up alerts, mentions, news and likely libels that may arise across all platforms
• Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Group and to respond to social media queries periodically whilst escalating complex issues timely as deemed fit.
• Take ownership of the Internal Communication policy across the Group (HealthPlus and CasaBella)
• Lead and coordinate the internal communication strategies consistent with business strategy and directly supporting business operations and the achievement of business goals.
• Work closely with the Head of Marketing to closely craft and manage the CEO message & communication effectively across the group periodically.
• Follow best practices to allow for solutions that are in line with the Digital marketing and Internal communications strategies globally
• Work closely with the Marketing team to guide the strategic direction and leadership of internal and external corporate brand plans to ensure that the role of the corporate brand and values are fully understood by employees who turn out to become brand ambassadors of HealthPlus and CasaBella.
• Work with the Corporate transformation team to constantly update the Group with the new direction of the business goals and objectives
• Set Score Card for Digital Marketing Engagements, KPIS and measurable performance matrix that will ensure ROI.
• Identify areas for process improvement and recommend areas to improve functional effectiveness with respect to Digital marketing and internal communication
• Develop public relations strategies, campaigns and initiatives to maintain and improve company image
• Work on a proactive PR strategy for the organisation, in conjunction with the Head, marketing and communication
• Regularly analysing and reporting on media coverage for CasaBella and HealthPlus
• Cultivate relationships with influential print digital and broadcast journalists or thought leaders within the Retail Pharmacy, health and Beauty Sector for HealthPlus and CasaBella.
• Craft Press Releases periodically for the Group
• Constantly keep the HealthPlus and CasaBella Brand in the face of Consumers
• Manage ‘Crisis’ and positive image for the Group
• Organise Media Parleys and Press conferences across the group as signed off by the CEO

• Bachelor’s degree in Marketing or relevant field.
• A minimum of 6 years’ experience in a digital marketing
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Understanding of HTML, and/or WordPress is an added advantage.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.
• Digital Marketing Certification(s) is Mandatory
• Proficiency in SEO, SEM, key word planning and harnessing digital assets
• Online Leads Generation Strategy skills
• Online Reputation Management experience
• Experienced in managing a Digital Marketing Score Card.
• Must have a large network of Media Personalities, Bloggers and Influencers.
• Proven Experience in Internal Communication engagements.

• Business Development, Media, Product Management, Research and Development
• Industries: Health / Fitness / Beauty,Healthcare,Pharmaceutical / Medical / Healthcare / Hygiene,Retail

• Report to the Head Business Development
• Define the strategic direction for the Business Development function which align with the overall strategic goals of HealthPlus
• Define long-term strategic goals, build key customer relationships, identify business opportunities, negotiate and close business deals and maintain extensive knowledge of current market conditions
• Develop a growth strategy focused both on financial gain and customer satisfaction
• Support the implementation of exciting marketing strategies and promotions for HealthPlus Limited
• Research, develop, plan and implement existing, identified and potential identified opportunities for HealthPlus Limited
• Work with the personnel of the business divisions to achieve organisational goals
• Identify new trends, new products, services, new channels of distribution for HealthPlus working in collaboration with all stakeholders
• Identify, initiate and develop networks and partnership opportunities for business growth
• Negotiate pricing and payment terms
• Perform business analysis and reporting to management for decision making purposes
• Monitor and analyse industry trends and market changes
• Research competition to identify threats and opportunities
• Apply in-depth knowledge of analytics, information management and business intelligence to evaluate new business development opportunities in order to determine commercial viability
• Work with the marketing and communications department to develop and implement digital marketing initiatives: website, mobile and social media marketing
• Perform business analysis and reporting to management for decision making purposes

• Bachelor’s degree in Business Administration, Sales or a related field with 6 years minimum experience in a structured organisation, 3 years of which must be in a managerial capacity
• Membership of a recognised professional body is an added advantage
• Experience in Retail, Pharma or the FMCGs industry will be an added advantage
• Creative, innovative and able to think outside the box
• Working knowledge of commercial agreements
• Demonstrated skills in strategically retaining and growing key accounts
• Strong business acumen
• Leadership & managerial skills
• Negotiation and persuasion skills
• Excellent interpersonal and people skills
• Planning, Analytical & organisational Skill
• Ability to manage time and prioritise tasks
• Good problem solving and decision making skills