Vacancy For Brand Communication Executive at Greensprings School, 24th May, 2019

Greensprings School Lagos is an international co-educational services limited comprising of Preparatory, Elementary, Secondary and International Baccalaureate School. We seek to hire a Brand Communication Executive/Trainee who is creative and passionate about digital marketing. We are recruiting to fill the position below:     Job Title: Brand Communication Executive (Content & PR) Location: Lagos Brief

• The Brand Communication Executive will report to the Head of Corporate Strategy.
• S/he will join the team and will be responsible for providing media insights and foresights that will be used to create a strategic foundation to achieve the following objectives:
  • Increase in student population
  • Increase of international students
  • Increase in boarding population
  • Achieve ranking as one of the top 5 schools in Africa and put the school on “top of mind” across Africa.

• Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings
• Identifying and maintaining cordial relationships with top digital influencers in the niche Greensprings play in.
• Identifying PR opportunities for radio and TV stations
• Identifying new markets and engaging key stakeholders in the location
• Engaging with feeder schools
• Managing and improving an affiliate scheme/sales referral program for Greensprings
• Identifying and engaging brands for events sponsorship.
• Website content audit, review and regular updates
• Marketing the school products
• Generate a content calendar for digital and print media
• Generating testimonials from parents, students and alumni
• Liaising with the Alumni community and organising alumni events
• Offline review of target markets segments and activities within the organisation for PR worthy events
• Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Generation of content and clever writing for the school’s blog
• Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Develop strategic relationships with agencies and other vendor partners
• Evaluate emerging technologies and provide recommendations where necessary
• Engage in physical sales calls to feeder schools, corporate organisations, churches, hospitals and targeted high profile housing estates etc.
• Writing high quality notes/articles in various digital and print media
• Research articles written by competitors with the aim of outranking them by deploying better written articles
• Plan and execute PR/Marketing campaigns for admissions and entrance examination
• Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population
• Carrying out SEO analysis for the written notes/articles
• Researching buy intention keywords and other keywords

• This person must be organized, resourceful, creative, and have strong interpersonal skills.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• The candidate should have a strong grasp of current marketing tools and strategies
• Must be able to lead integrated PR campaigns from concept to execution
• B.Sc degree in Marketing or a related Social Science field
• Proven working experience in digital marketing
• Camera Handling (Picture & Video), Video Editing, Graphic Design and Animation will be an added advantage
• Proven working experience in relationship management and PR
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Staff members are expected to actively promote and demonstrate the five core values of the school:
  • Child Centredness
  • Respect
  • Integrity
  • Excellence
  • Entrepreneurship
  • Service
  • Sustainability
• The school expects all staff members to uphold themselves in a manner that inspires and encourages outstanding behavior within the student body.
• The school reserves the right to vary or amend the duties and responsibilities of the post holder at any time according to the needs of the school.
• In some circumstances, the job holder may be required to undertake other duties and responsibilities of a similar post in order to support workload peaks and skill shortages to ensure priorities are met.