Account Planner (Client Service Executive) Job at Imaginarium Limited

Imaginarium Limited - We are an unusual establishment in the advertising space, with our core being Brand Design and Strategy, Advertising and Web. We are recruiting to fill the position below:     Job Title: Account Planner (Client Service Executive) Location: Lagos Job Summary

• To work closely with the agency’s clients and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.
• The account manager will be responsible for devising communications strategy and enhancing its ability to produce outstanding creative solutions that will be effective in the marketplace.

• Developing an understanding of clients’ TA through research and applying the knowledge to finding solutions.
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and proposed strategy
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived.
• Gaining a comprehensive context for advertising strategies by analysing a range of information in great detail, including demographics, socio-economics and the market for the client's product and market share
• Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
• Developing ideas and pinpointing business problems for clients.
• Carrying out research and surveys to gather date that will be useful to solve briefs and also be up-to-date with trends.
• Making presentations to clients
• Evaluating the effectiveness of campaign

• A degree in any related field
• 3-5 years relevant experience

• Creativity
• Ability to cope with pressure
• Effective analytical and organizational skills
• Commercial awareness
• Strong teamwork abilities
• Strong presentation and verbal communication skills