Media Planner/Business Development Officer Job at Media Dive Nigeria Limited

Mediadive (created out of Mediastretch) is a subset of an Integrated Marketing Communications Organisation- DijoGroup. MediaDive is proudly Nigerian with a global focus, Registered May 13, 2014 and powered to provide local and global advertises solutions. We are recruiting to fill the position below:     Job Title: Media Planner/Business Development Officer Location: Lagos Job Description

• We are looking for a Media Planner to shape and execute effective advertising campaigns. As well as evaluate campaign success
• To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.
• Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

• Collect and analyze market data
• Allocate budgets and monitor costs
• Evaluate the success of media strategies and campaigns
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Optimize campaigns according to geographic exposure, frequency, time spans and more
• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)

• B.Sc/HND in Marketing, Business Administration or similar field
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools
• Proven experience as a Media Planner; experience in digital media is preferred
• Broad knowledge of media channel
• An analytical mind with an aptitude for statistics
• Strong decision-making skills.