Conversion Optimization Specialist Duties & Responsibilities

The role and function of a Conversion Optimization Specialist includes the following duties and responsibilities:

Manage key conversion points in the marketing funnel
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of CTAs
Increase conversion rates and drive marketing-qualified leads for our sales team
Optimize the lead-to-customer conversion rate
Increase funnel marketing efficiencies
Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
Optimize our marketing’s conversion paths

Note that this is not an exhaustive list of Conversion Optimization Specialist duties and responsibilities. Job functions for specific Conversion Optimization Specialist roles may vary, depending on the industry and type of employer.

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