Conversion Optimization Specialist job description

Conversion Optimization Specialist Duties and Responsibilities

Conversion Optimization Specialist job description should contain a variety of functions and roles including:

Manage key conversion points in the marketing funnel
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of CTAs
Increase conversion rates and drive marketing-qualified leads for our sales team
Optimize the lead-to-customer conversion rate
Increase funnel marketing efficiencies
Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
Optimize our marketing’s conversion paths

Conversion Optimization Specialist Requirements / Skills / Qualifications

Conversion Optimization Specialist job description should include these common skills and qualifications:

BA/BSc or equivalent working experience
Past experience with web analytics, A/B testing, and inbound marketing tactics
Ability to multi-task
Strong interpersonal and communication skills
Critical-thinker and problem-solver
Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
Good time-management skills

As a hiring manager, recruiting an ideal Conversion Optimization Specialist starts with crafting a good job description. Use this Conversion Optimization Specialist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Conversion Optimization Specialist may also reference it in preparation for the interview.