Copywriter Duties & Responsibilities

The role and function of a Copywriter includes the following duties and responsibilities:

Utilize a variety of writing styles appropriate for our company
Adhere to our policies and procedures
Follow our brand guide
Give insights on the content performance
Collaborate with multidisciplinary team of creative directors, freelance writers, editors, and publishers
Collaborate with graphic designers and create visually attractive pieces of content
Execute content projects as assigned
Publish content on web pages and social media channels
Monitor content success and progress
Monitor traffic and conversion
Review and suggest improvements for the content written by other writers

Note that this is not an exhaustive list of Copywriter duties and responsibilities. Job functions for specific Copywriter roles may vary, depending on the industry and type of employer.

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