Brand Manager Job in a Quick Service Restaurant in Lagos

Hamilton Lloyd and Associates – Our client is a Quick Service Outlet
chain with over 25 years of experience in providing rich pastries,
Nigerian and continental dishes for the family.
Due to internal
expansion; they have decided to recruit qualified candidates to fill the
position below:

Job Title: Brand Manager
Job Summary

  • The Brand Manager shall be passionate about uncovering consumer insights and delivering innovative marketing campaigns.
  • He/she shall join a dynamic and fast-paced environment and will
    generate strategies that grow market share and brand’s reputation,
    improve customer experience and drive growth.


  • Analyse how the company’s brand is positioned in the market and crystallize targeted consumers insights.
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to.
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Lead creative development and create motivating stimulus to get targeted population to “take action”.
  • Monitors market trends and oversees advertising and marketing
    activities to ensure the right message is delivered for their product or
  • Monitor product distribution and consumer reactions.
  • Anticipate bottlenecks.
  • Brainstorm new and innovative growth strategies.
  • Align the company around the brand’s direction, choices and tactics.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  • Oversee marketing and advertising activities to ensure consistency with product line strategy.

Required Qualification and Experience

  • Bachelor’s Degree in Marketing or a related field.
  • Minimum of five (5) years’ work experience.
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Additional Requirement:

  • Proven working experience as brand manager.
  • Drive for results and leaderships skills.
  • Strong analytical skills and data-driven thinking.
  • Advanced communication and interpersonal skills.
  • Up-to-date with latest trends and marketing best practices.
  • Comfortable working with numbers, metrics and spreadsheets.
  • Excellent command of the English language
  • Excellent understanding of the full marketing mix.
  • Highly creative with ability to think out of box.
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.

How to Apply

Interested and qualified candidates should forward their CV’s to: kindly make the subject of the mail the job title.

Only successful candidates will be contacted.

Application Deadline  31st October, 2016.

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