Public Relations Executive Interview Questions

Public Relations (PR) Executive is a media and public relation professional responsible for developing, implementing, monitoring and evaluating communications strategy in order to support the communication objectives and maximize positive exposure in local, national and international markets.

Whether you're a job seeker preparing to be interviewed for the role of Public Relations Executive or an employer preparing to interview candidates for Public Relations Executive position, these Public Relations Executive interview questions will help you prepare yourself for the job interview session.

Public Relations Executive Interview Questions

Below are a list of some skill-based Public Relations Executive interview questions.

1. How will you handle incidents at work that draw negative publicity to the company?
2. What are some of the most important skills you have that help you excel as a public relations executive?
3. How do you handle public relations crises when they arise?
4. What is your experience with public speaking?
5. As a PR executive, what do you think is the most important aspect of public relations?
6. How often do you think PR professionals should evaluate their campaigns?
7. There is a mistake in one of your press releases. What do you do?
8. How will you go about conducting a communication audit?
9. Provide an example of a campaign you led that successfully increased brand awareness for a client.
10. What would you do if you were working on a campaign and one of your key spokespeople made a negative comment about your client in the media?
11. What would you describe as your biggest achievement as a public relations executive?
12. How would you determine if a PR campaign was successful?
13. Which influencers would be beneficial to our organization?
14. How well do you understand the media landscape?
15. What would you do if your manager or client disagreed with your PR strategy?
16. How well do you handle criticism?
17. When planning a public relations campaign, what is more important to you, reach or engagement?
18. Describe your experience working with PR software.

Public Relations Executive Interview Questions and Answers

Every interview is different and the questions may vary. However, there are lots of general questions that get asked at every interview.

Below are some common questions you'd expect during Public Relations Executive interviews. Click on each question to see how to answer them.

1. Why Should We Hire You?
2. What is Your Salary Expectation?
3. Do You Have Any Questions for Us?
4. Why Do You Want To Leave Your Current Job?
5. What is Your Greatest Strength?
6. Tell Me About Yourself
7. Are You a Leader or a Follower?
8. What Is Your Greatest Accomplishment?
9. What is Your Greatest Weakness?
10. Why Do You Want This Job?