Public Relations Specialist Interview Questions

Public Relations Specialist is a media and public relation professional responsible for creating, planning, and executing public relations strategies in order to maintain and enhance the perception of client among various internal and external audiences.

Whether you're a job seeker preparing to be interviewed for the role of Public Relations Specialist or an employer preparing to interview candidates for Public Relations Specialist position, these Public Relations Specialist interview questions will help you prepare yourself for the job interview session.

Public Relations Specialist Interview Questions

Below are a list of some skill-based Public Relations Specialist interview questions.

1. What are some of the most important skills for a public relations specialist to have?
2. What is your experience with public speaking?
3. Provide an example of a campaign you developed that successfully increased awareness of a product or service.
4. If we were to do a Google search of your name, what would we see?
5. What do you think is the most important aspect of public relations?
6. There is a mistake in a press release you wrote. What do you do?
7. What are some of the most effective ways to pitch a story to a journalist?
8. How would you handle a situation where a public figure associated with your organization made a controversial statement?
9. What is your process for monitoring public perception of your company and its brand?
10. Provide an example of a public relations campaign you created and implemented.
11. What would you do if you noticed a negative trend in public perception of your company?
12. When approaching a new public relations opportunity, what is your process for evaluating its potential?
13. Describe your experience working with PR agencies or other external partners.
14. Which public relations strategies do you find most effective?
15. What is the most challenging PR situation you had to deal with as a Public Relations Specialist?
16. Tell me about a time you helped revamp the image of a company. Why was this necessary? What was your role?
17. What would you do if your manager or client disagreed with your PR strategy?
18. What would you do if you were assigned to represent a client that you strongly disagreed with?
19. How well do you handle criticism?
20. Do you have any experience writing press releases?
21. When working with journalists, how do you build a relationship that leads to positive coverage?
22. We want to increase our social media presence. What social media platforms do you recommend we use?
23. What makes you stand out from other public relations specialists?
24. How would you respond to a situation where your target audience misunderstands your PR communications. How would you handle it?
25. Tell me about a time you had to manage negative media attention.
26. Give me an example of a time you successfully worked as part of a team to handle a PR crisis.
27. What do you consider your greatest accomplishment or campaign as a public relations specialist?
28. How do you evaluate the success of a public relations campaign?
29. Explain a time when you sent the wrong information to a journalist. How did you fix this situation?

Public Relations Specialist Interview Questions and Answers

Every interview is different and the questions may vary. However, there are lots of general questions that get asked at every interview.

Below are some common questions you'd expect during Public Relations Specialist interviews. Click on each question to see how to answer them.

1. Tell Me About Yourself
2. What Is Your Greatest Accomplishment?
3. What is Your Greatest Weakness?
4. What is Your Greatest Strength?
5. Why Do You Want To Leave Your Current Job?
6. Why Do You Want This Job?
7. What is Your Salary Expectation?
8. Why Should We Hire You?
9. Are You a Leader or a Follower?
10. Do You Have Any Questions for Us?