Guinness Nigeria Plc Vacancy for a Consumer Planner, Spirits & RTD

Guinness Nigeria Plc – We are Guinness Nigeria, member of Diageo Plc the
world’s leading premium drinks business with an unrivalled collection
of beverage alcohol & non-alcohol brands across the Spirits, Wine
& Beer categories.
Guinness Nigeria operates a Total Beverage Alcohol (TBA) business and
currently operates on 3 sites within Nigeria with a portfolio of
products including Stout, Malta, Lager, Spirits and Ready to drink
brands. Nigeria is the 2nd largest market for the Guinness Stout brand
globally. It is quoted on the Nigerian Stock Exchange and a significant
player in the national economy.

Guinness Nigeria Plc is recruiting to fill the job position below:

Job Title: Consumer Planner, Spirits & RTD
AutoReqId: 53760BR
Location: Lagos
Function: Marketing
Type of Job: Employee
Reports To: Consumer Connections Manager

Guinness Nigeria is a focused business unit that delivers significant
volume and profit to Diageo (parent company). Consumer planning has a
critical role and responsibility of leading the business to make the
right strategic and commercially savvy evidence- based decisions, within
the ever-changing context of our consumers and customers lives. Over
the last three years the Consumer Connections Planning team has been
transformed within the Diageo business.

This has seen the team move away
from research orientation and towards planning, focused on:

  • Pro-activity
  • Using research to drive growth
  • Focused on consumer understanding and insights that is actionable & drives growth
  • Focused on implications not information
  • Simplifying & providing clear direction


  • Management and Accountability for implementation of Consumer Planning and Research Budget.


  • Work across all Nigeria to drive insights that will unlock
    growth, drive profitability and to deliver market share for Guinness
    Nigeria Spirits & Ready-To-Drink (RTD) Brands.
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Purpose of Role

  • To champion & drive world class understanding of consumer
    attitudes, motivations and trends that can be leveraged to grow our

Top 3- 5 Accountabilities

  • Proactively defines & communicates opportunities for growth
    for the market, categories and brands and articulates what it will take
    to realize these opportunities
  • Externally attentive -to culture, trends and market place
    dynamics, to detect the factors that could positively or negatively
    impact growth.
  • Ensure that consumer knowledge is clearly reported and
    interpreted within the framework of brand related issues (Brand Tracking
  • Lead regular brand activity reviews (QBRs), keeping the brand teams informed and updated
  • Custodian of brand building thinking (DWBB/NGM)
  • Ensures learning from measurement & evaluation are applied to increase productivity of our A&P spend
  • Ruthlessly prioritizes and focuses on tasks that add maximum value to Diageo, stops or delegates everything else.
  • Support development & implementation of brand strategy and
    communication through facilitating a deep understanding of the
  • Seeks out deep consumer / shopper / category insight and implications that will drive penetration growth
  • Transform research outputs into simple, actionable implications
  • Fuels the business with consumer/ shopper led provocations and understanding to instigate change
  • Synthesizes data and understanding from multiple sources
    -quantitative and qualitative and joins the dots in a meaningful,
    actionable way

Qualifications and Experience Required

  • University degree in Marketing / Business or other related
    discipline preferred though not essential. Postgraduate Qualifications
    an advantage
  • Experience in both quantitative and qualitative research techniques
  • Can demonstrate excellent Commercial judgment & acumen.
  • Is experienced at managing key stakeholders nationally & internationally.
  • Proven and strong Brand and Trade marketing experience (3-5
    years) within an FMCG organization with a planning, brand & consumer
    focus, or a research agency background
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Policies highly relevant to the Marketing Function:

  • Diageo Marketing Code, Environment Policy, Competition &
    Anti – Trust Policy, External Communications Policy, Anti-corruption
    Policy, Occupational Health and Safety Policy, Corporate Security
    Policy, Employee Alcohol Policy, IMS Policy, Anti-discrimination &
    Human Rights Policy.
  • In addition, the Company has 15 (fifteen) global policies and a Code of Business.

How to Apply
Interested and qualified candidates should:
Click here to apply

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