Advertising Account Planner Interview Questions & Answers

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Advertising account planners are responsible for planning, defining and implementing the creative brief for new ad campaigns. They provide projects with strategic direction and define the guidelines from which the creative team can work their magic.

Essentially, advertising account planners provide the foundations for the awe-inspiring and exciting ad campaigns that we see when we’re walking down the street, reading the newspaper on the way home, surfing the web or watching TV. If you enter this profession, you’ll be meeting with your client and leading detailed discussions to understand their objectives.

Whether you're a job seeker preparing to be interviewed for the role of Advertising Account Planner or an employer preparing to interview candidates for Advertising Account Planner position, these Advertising Account Planner interview questions will help you prepare yourself for the job interview session.

Advertising Account Planner Interview Questions

Below are a list of some skill-based Advertising Account Planner interview questions.

1. What qualities does an Advertising Account Planner need to be successful?
2. How do current trends in the advertising industry inform your work?
3. What would you consider your most creative work in the advertising field?
4. In your opinion, what role does communication with the client play in your role as an Advertising Account Planner?
5. How do you decide which channels to spend your advertising budget on?
6. Tell me about your favorite campaign that you've worked on in the past.
7. Talk about some integrated campaigns you have worked on. Which channels did you use and why?
8. Walk me through how you convinced a new client to come onboard.
9. Quickly walk us through the Advertising Account Planning process.
10. How would you respond if a client disagrees with your campaign proposals?
11. What appeals to you about working as an Advertising Account Planner?
12. How would you create a digital ad campaign on a tight budget?
13. How do you measure a campaign’s effectiveness? When do you know a campaign failed?
14. Describe your daily routine as an Advertising Account Planner
15. The online advertising landscape is constantly changing. Tell me about a situation where a previously reliable method stopped producing strong results and how you adjusted from it?

Advertising Account Planner Interview Questions and Answers

Every interview is different and the questions may vary. However, there are lots of general questions that get asked at every interview.

Below are some common questions you'd expect during Advertising Account Planner interviews. Click on each question to see how to answer them.

1. Why Do You Want This Job?
2. What Is Your Greatest Accomplishment?
3. What is Your Greatest Strength?
4. What is Your Salary Expectation?
5. Tell Me About Yourself
6. Why Do You Want To Leave Your Current Job?
7. Are You a Leader or a Follower?
8. Do You Have Any Questions for Us?
9. What is Your Greatest Weakness?
10. Why Should We Hire You?

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