Advertising Account Planner Job Description

What is the job description of an Advertising Account Planner? What are the duties and responsibilities of an Advertising Account Planner? What does an Advertising Account Planner do?

Job description of an Advertising Account Planner

Advertising account planners are responsible for planning, defining and implementing the creative brief for new ad campaigns. They provide projects with strategic direction and define the guidelines from which the creative team can work their magic.

Essentially, advertising account planners provide the foundations for the awe-inspiring and exciting ad campaigns that we see when we’re walking down the street, reading the newspaper on the way home, surfing the web or watching TV. If you enter this profession, you’ll be meeting with your client and leading detailed discussions to understand their objectives.

This Advertising Account Planner job description example includes the list of most important Advertising Account Planner duties and responsibilities as shown below. It can be modified to fit the specific Advertising Account Planner profile you're trying to fill as a recruiter or job seeker.

Advertising Account Planner Duties and Responsibilities

Advertising Account Planner job description should contain a variety of functions and roles including:

  • Analysing and interpreting a variety of information
  • Making presentations to clients and agency staff
  • Evaluating campaign effectiveness
  • Keeping up-to-date with cultural/social trends and customers’ views and attitudes
  • Undertaking qualitative research activities
  • Commissioning external qualitative and quantitative research
  • Developing ideas and pinpointing business problems
  • Analysing sales data.

Advertising Account Planner Requirements / Skills / Qualifications

Advertising Account Planner job description should include these common skills and qualifications:

  • Degree in advertising, business, marketing or a related field
  • Attention to detail and organizational skills
  • Excellent interpersonal skills
  • Great communication and presentation skills
  • Sound understanding of the advertising and marketing industry and current trends

As a hiring manager, recruiting an ideal Advertising Account Planner starts with crafting a good job description. Use this Advertising Account Planner job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of an Advertising Account Planner may also reference it in preparation for the interview.